The group will combine 250 ecommerce experts across the world to develop and deploy modern retail strategies for clients.
From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.
A campaign involving a superfan who hijacked celebrity Instagram pages to shamelessly promote KFC has won the top prize in the Warc Awards for Effective Social Strategy.
Reprise Digital's Ramadan film for Tenaga Nasional Berhad (TNB) is a bit different this year, but no less sweet.
The Malaysian property developer's effort, together with Reprise Digital, includes animated stickers, cash prizes, and a promise to stitch together the "longest family photo".
Handy tips for brands from the agency’s global ecommerce heads.
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