Gautam has achieved six promotions in eight years, which is a testament to her leadership and business acumen. In addition, her team members enjoy working with her.
According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.
Parul Gautam will be based in Mumbai, Caitlin Draper-Wheeler in Singapore and Sid Mehta in Melbourne. All three regional positions will report to Pippa Berlocher, president of Reprise APAC.
Soo, who was formerly head of Reprise, will focus on financial services and tech businesses to drive growth in this region.
Campaign US sat down with Martin and newly appointed Initiative global CEO Dimitri Maex to discuss leadership changes at IPG Mediabrands’ agencies.
Starting October, she will lead the agency's 250-person unit and helm performance agency Neo, m/SIX and luxury agency L’Atelier in the region.
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