As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
Reprise changed tack in 2020, choosing to wind down a hub in Manila in favour of a scaled, global hub in India that it says resulted in greater quality and more consistent work. Was this a growth strategy or a cost-cutting exercise?
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
The group will combine 250 ecommerce experts across the world to develop and deploy modern retail strategies for clients.
From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins