Apr 6, 2021

Reprise places bets on India hub

As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

Feb 9, 2021

Agency Report Card 2020: Reprise

Reprise changed tack in 2020, choosing to wind down a hub in Manila in favour of a scaled, global hub in India that it says resulted in greater quality and more consistent work. Was this a growth strategy or a cost-cutting exercise?

Feb 9, 2021

TikTok has made the most progress toward media responsibility standards: Mediabrands report

Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.

Oct 30, 2020

Reprise launches global ecommerce group for Mediabrands

The group will combine 250 ecommerce experts across the world to develop and deploy modern retail strategies for clients.

Aug 14, 2020

Audit assesses social-media platforms' progress toward responsibility

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.