reprise
Reprise places bets on India hub
As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?
Reprise appoints Vincent Spruyt as its global chief AI officer
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
Agency Report Card 2020: Reprise
Reprise changed tack in 2020, choosing to wind down a hub in Manila in favour of a scaled, global hub in India that it says resulted in greater quality and more consistent work. Was this a growth strategy or a cost-cutting exercise?
TikTok has made the most progress toward media responsibility standards: Mediabrands report
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
Reprise launches global ecommerce group for Mediabrands
The group will combine 250 ecommerce experts across the world to develop and deploy modern retail strategies for clients.
Audit assesses social-media platforms' progress toward responsibility
From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.
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