ipg

Feb 17, 2023

Mediahub joins Mediabrands with an eye toward global expansion

EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.

Feb 12, 2023

Digital agencies weigh on IPG’s 2023 growth forecast

Despite strong 7% y-o-y organic growth in 2022, Interpublic Group expects softness at agencies including R/GA and Huge to drag on 2023 performance.

Jan 27, 2023

IPG hires long-time Accenture exec to oversee commerce strategy

Jeriad Zoghby tasked with unifying IPG’s commerce expertise and identifying opportunities for growth.

Jan 19, 2023

IPG launches FCB Health in Japan

The new agency will be led by Masaya Hosogai of FCB Health and Junji Yokokawa of McCann Health Japan.

Nov 15, 2022

IPG Mediabrands to offer clients net-zero media buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.

Nov 15, 2022

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.