While it was flat in the US, the holding company saw increases in every other region as clients showed more optimism.
Beach will be tasked with leading the operational transformation of the media network in his new role with a focus on delivering agility for clients. He's been replaced as CFO by Marlene Pelage.
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.
With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative's APAC chief strategy officer explains what brands need to do to capture it.
IPG media agency to prize speed, diversity and ethics.
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