ipg

Apr 29, 2021

IPG returns to growth globally, with 3.4% lift in APAC

While it was flat in the US, the holding company saw increases in every other region as clients showed more optimism.

Apr 8, 2021

IPG Mediabrands promotes Guy Beach to global president

Beach will be tasked with leading the operational transformation of the media network in his new role with a focus on delivering agility for clients. He's been replaced as CFO by Marlene Pelage.

Apr 6, 2021

TikTok and Mediabrands launch global creator partnership

The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.

Mar 23, 2021

McCann seeks impetus following mixed results in 2020

AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.

Mar 15, 2021

How brands can win in the second 'roaring 20s'

With pent-up consumer demand for experience, content and connection, the upcoming years could see enormous growth. Initiative's APAC chief strategy officer explains what brands need to do to capture it.

Mar 9, 2021

UM unveils ‘Futureproof’ positioning

IPG media agency to prize speed, diversity and ethics.