ipg

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.

Feb 23, 2021

UM Australia CEO Fiona Johnston promoted to global Mediabrands role

She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.

Feb 21, 2021

Unilever's Knorr celebrates ‘eativists’ in global campaign by IPG agencies

MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.

Feb 11, 2021

IPG organic revenue down 4.8% in 2020, but it expects 2021 bounce back

Q4 revenue's dip was slightly steeper than Q3 due to a heavy reliance on project revenue. Asia recorded the steepest decline in organic revenue in the quarter, down 17.4% year-on-year.

Feb 10, 2021

McCann seeks impetus following mixed results in 2020

AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.

Dec 16, 2020

In a rough 2020, incumbents and upstarts took divergent M&A paths

YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.