Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
She has been appointed as chief growth officer for Mediabrands for global and EMEA markets, and will relocate to the UK.
MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.
Q4 revenue's dip was slightly steeper than Q3 due to a heavy reliance on project revenue. Asia recorded the steepest decline in organic revenue in the quarter, down 17.4% year-on-year.
AGENCY REPORT CARD: For a creative agency used to being a lodestar, 2020 was middling at best for McCann, as keeping the lights on and people engaged took precedence over ambitious growth plans.
YEAR IN REVIEW: As the pandemic crippled adspend, older networks preserved cash, while newer operators made opportunistic deals.
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