ipg

Nov 15, 2022

IPG Mediabrands to offer clients net-zero media buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.

Nov 15, 2022

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

Oct 22, 2022

IPG upgrades full-year outlook despite slowing organic growth

CEO Philippe Krakowsky said agency network continues to ‘create value’ for clients amidst recession concerns.

Oct 4, 2022

IPG acquires Salesforce commerce specialist RafterOne

IPG CEO Philippe Krakowsky outlines M&A strategy as he seeks to grow the holding company’s commerce capabilities.

Sep 29, 2022

Chinese social platforms are more child-safe than their Western counterparts: report

The Media Responsibility study from IPG Mediabrands also says user accountability on Chinese platforms is higher, as the platforms collectively develop more uniform content policies driven both by regulation and user preference.

Aug 12, 2022

UM launches Pakistan office

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.