Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year.
Joining the executive leadership team for the UK and Ireland, Diana Erskine will report to Chloe Hawking, chief executive of the UK and Ireland and president of EMEA.
Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC
The acquisitions further the relationship between IPG and the three-year-old marketing services company.
McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
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