by Gemma Charles | Campaign Asia

Gemma Charles

Creativity initiative #SheTakesOver goes global for third edition

News

Dec 16, 2021

Gemma Charles

Creativity initiative #SheTakesOver goes global for ...

Adam & Eve/DDB said the 2022 drive will be the biggest to date.

Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose

Advertising

Jul 25, 2021

Gemma Charles

Meet the startup helping Nestlé, Nike and Unilever ...

Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.

Greenpeace wastes British PM Boris Johnson in comedy ad

Digital

May 19, 2021

Gemma Charles

Greenpeace wastes British PM Boris Johnson in comedy ad

“Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports.

Ebiquity launches responsible media tool to ‘drive positive change’

Marketing

Apr 22, 2021

Gemma Charles

Ebiquity launches responsible media tool to ‘drive ...

Francesca Leronni appointed group director of responsible media at Ebiquity.

Review of 2020: Black lives take centre stage

Advertising

Dec 11, 2020

Gemma Charles

Review of 2020: Black lives take centre stage

Campaign looks at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.

How creatives freed their minds during lockdown

Advertising

Sep 24, 2020

Gemma Charles

How creatives freed their minds during lockdown

While the world ground to a virtual halt in the grip of the Covid pandemic, creativity remained unfettered. Campaign asked creatives to open up about the craft stories behind the spots.