You might enjoy looking at some of our other Spikes Asia 2019 coverage and videos while you're at it, check out our videos on what industry leaders would eliminate from their jobs, storyteching, chatbots, music and playing it safe, and our quick-fire 'Keeping pace with...' series with R/GA's Tuomas Peltoniemi, Google's Tara Mckenty and Brave Bison's Kate Burns.
How brands are experimenting with TikTok
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
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