Staff Reporters
Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

Shifting ad dollars from traditional advertising into experiences has formed a key theme of 2019, and digital placemaking is a burgeoning medium that is helping fuel this change.

Creating digital displays in the physical world has almost limitless creative possibilities, and helps brands leave an impression, according to Emile Rademeyer.

Rademeyer is the creative director of Vandal, a creative studio that specialises in projects that combine the physical and digital world....

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