Staff Reporters
Sep 26, 2019

'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'

At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.

Brands tend to either treat music as an afterthought or make similar, predictable choices. There's an opportunity to engage with artists to co-create something new that respects the art and still helps the brand, according to David Guerrero of BBDO Guerrero and Nick Wood of Syn Music, who explained their views at Spikes Asia 2019.

Related Articles

Just Published

24 minutes ago

Holly Brittingham joins BCW as global chief ...

She will train talent and organise development in her newly created role.

50 minutes ago

Behind the rebrand of Northrop Grumman, the ...

Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.

1 hour ago

WPP tops big six new-business table in Q2

Global agency rankings: In the creative and media leagues, BBDO catapults 38 places to enter the former, while Publicis Media retains its position at the top of the latter.

1 hour ago

Striving for sustainability? Consider this before ...

Why your metaverse activations could foil your net-zero emissions plans.