Brands tend to either treat music as an afterthought or make similar, predictable choices. There's an opportunity to engage with artists to co-create something new that respects the art and still helps the brand, according to David Guerrero of BBDO Guerrero and Nick Wood of Syn Music, who explained their views at Spikes Asia 2019.
Sep 26, 2019
'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'
At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Dec 6, 2022
Spikes Asia announces full 2023 juries
Oct 13, 2022
Spikes Asia Awards 2023 opens for entries
Mar 3, 2022
Spikes Asia X Campaign: Highlights
Mar 3, 2022
Announcing the 2022 Spikes Asia Awards winners
Just Published
7 hours ago
Accenture Song’s Nick Law & Johnny Tan on the ...
In a wide-ranging interview, Song's creative leaders talk exclusively to Campaign about the importance of giving design a seat at the table, creating clarity in complexity and AI becoming the co-pilot for creativity.
8 hours ago
Break the bias, 'Correct the Internet' to make ...
DDB New Zealand's new spot seeks to set the record straight by spotlighting online inaccuracies that disadvantage women in sports.
8 hours ago
Fame: Brands wanna live forever
THE AD CONTRARIAN: While most brands are preoccupied with differentiation, positioning and purpose, their real aim ought to become famous in their category.
9 hours ago
PRWeek Asia Awards 2023: Entries now open
Now in their 22nd year, The PRWeek Awards are unique in their efforts to shine the spotlight on the work, communicators and agencies in Asia-Pacific—those that are defining cutting-edge thinking and driving the public relations industry forward.