Staff Reporters
Sep 26, 2019

'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'

At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.

At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.

Brands tend to either treat music as an afterthought or make similar, predictable choices. There's an opportunity to engage with artists to co-create something new that respects the art and still helps the brand, according to David Guerrero of BBDO Guerrero and Nick Wood of Syn Music, who explained their views at Spikes Asia 2019.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
R/GA taps IBM iX's Gary Hoff as it swings to consultancy approach
Premium
12 hours ago

R/GA taps IBM iX's Gary Hoff as it swings to ...

EXCLUSIVE: Hoff wants to combine the "pure consulting" culture of his former employer with the creative prowess of R/GA.

Premium
Asia-Pacific YouTube Ads Leaderboard: October 2019
Premium
12 hours ago

Asia-Pacific YouTube Ads Leaderboard: October 2019

Subaru, Petronas, Cadbury, Singtel, AIS, Google and more appear in this month's list of the top ad video in each of 13 APAC markets.

Premium
Best spaces to work: Havas Village Sydney
Premium
14 hours ago

Best spaces to work: Havas Village Sydney

Check out the Havas Group's "vertical village" in a former tea-company building in The Rocks.

Premium
This is what business-class feels like, according to Cathay Pacific
Premium
14 hours ago

This is what business-class feels like, according ...

A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.