Brands tend to either treat music as an afterthought or make similar, predictable choices. There's an opportunity to engage with artists to co-create something new that respects the art and still helps the brand, according to David Guerrero of BBDO Guerrero and Nick Wood of Syn Music, who explained their views at Spikes Asia 2019.
Sep 26, 2019
'We have 24 hours. We forgot about music. Can you have it ready by tomorrow?'
At Spikes Asia, David Guerrero of BBDO Guerrero and Nick Wood of Syn Music urged brands to stop treating music as an afterthought and predictable choices.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Advertising
Feb 24, 2021
Spikes Asia: Inside the jury room
Advertising
Feb 23, 2021
See the Spikes Asia and Tangrams shortlists
Just Published
Analysis
1 hour ago
Make room for sadness
Self-care isn't always about participating in group meditations. Sometimes, it's about making room for sadness and showing compassion when we experience it.
Advertising
1 hour ago
Ford taps James Brown’s ‘soul’ and ‘swagger’ to ...
For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.
Advertising
1 hour ago
Yannick Bolloré interview: ‘Havas is stronger now ...
Investors understand agency sector is 'a great business to invest in', CEO says.
Advertising
18 hours ago
Campaign Creation Stories: How Tourism New Zealand ...
Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.