The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
Ogilvy's Sonal Dabral spoke at Spikes Asia about the three things he enjoys the most in life, and how they relate to the industry.
Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
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