Prasad Sangameshwaran
Sep 25, 2019

Diageo's India CMO on avoiding 'falling into the stereotyping trap'

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

Julie Bramham, chief marketing officer, Diageo India started proceedings at Spikes Asia 2019 with an inspiring address on how advertising could do away with stereotypes. 
 
In a session that spoke about progressive gender portrayal, Bramham promised “to be very honest about everything you could have done” in the unstereotyping journey. She started off with a reference to the UN unstereotype alliance, a collective of people from the advertising...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Productising: Enough with thinking; create something
Premium
45 minutes ago

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.

Premium
GroupM promotes two in India
Premium
3 hours ago

GroupM promotes two in India

GroupM India appoints Sidharth Parashar as president for investments and pricing and Ashwin Padmanabhan as president for partnerships and trading.

Premium
Why marketers need to understand emotions this holiday season
Premium
8 hours ago

Why marketers need to understand emotions this ...

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.