Prasad Sangameshwaran

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

Ogilvy's Sonal Dabral spoke at Spikes Asia about the three things he enjoys the most in life, and how they relate to the industry.

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.

DDB's global CEO: "I know what it feels like to be passed over for an opportunity."

Local brands tend to cool off, but their story is far from over.

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies

In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.

In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.

Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.

A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.

Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.

We consulted market experts for their insights into Indian consumers.