'There are many who are hoping AI is just a fad that'll go away'
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
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What can advertising learn from blackjack and single malts?
Ogilvy's Sonal Dabral spoke at Spikes Asia about the three things he enjoys the most in life, and how they relate to the industry.
'60% of the ads do not travel well across Asia'
As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands
Diageo's India CMO on avoiding 'falling into the stereotyping trap'
Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
For DAN's new APAC CEO Ashish Bhasin, the sequel is where the plot thickens
The career trajectory of Ashish Bhasin, the newly appointed CEO of DAN APAC, shows that it's possible to have a longer and more impactful second innings in advertising.
DDB's Wendy Clark in conversation with Campaign India
DDB's global CEO: "I know what it feels like to be passed over for an opportunity."
India's top local brands
Local brands tend to cool off, but their story is far from over.
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
Advertising's backroom boys take the battle to the marketing front
Conflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned by ad agencies
"We are preparing for hyper-personalisation on the large screen": Nikki Mendonca, Accenture
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
The big interview with Ogilvy's John Seifert: "I am not even sure if I would have been hired today"
In a freewheeling chat with Campaign India, John Seifert, global CEO of Ogilvy, speaks on a wide range of topics, from his unfinished hunt for a global CCO to keeping pace with change for both agencies and clients.
In India, WPP sells out of Rediffusion JVs, buys out Madhouse
Sudler, Wunderman and Y&R, which now operate as joint-venture agencies with Rediffusion, will now be developed as wholly owned agencies.
India's top local brands
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
India's top 100 brands for 2018
Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.
India and Pakistan at loggerheads over BBlunt plagiarism row
A BBlunt commercial that has been copied frame-to-frame by a Pakistani beauty brand is causing tension across the border.
'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions
In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.
Indian brands still challenged abroad
Local names make up a quarter of Nielsen's ranking of India's top 100 brands, but exporting them remains a challenge.
What’s unique to India’s consumer market
We consulted market experts for their insights into Indian consumers.