Storytelling and tech don't have to be mutually exclusive, and here, Ravid Kuperberg of Mindscapes talks about how to tick off both boxes. Plus, he provides examples of brands that are doing just that.
More Spikes Asia 2019 coverage here.
Sep 27, 2019
The power of 'storyteching' and how to apply it
Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Advertising
Sep 27, 2019
Spikes Asia 2019 live coverage
Just Published
Digital
8 minutes ago
TikTok faces criticism in India over content moderation
A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.
Advertising
23 minutes ago
Isobar HK names CEO in continuing DAN recast
David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.
Digital
42 minutes ago
Hong Kong 'virtual' insurance company launches ...
A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.
Advertising
1 hour ago
Indonesia telcos lead YouTube's list of the year's ...
IM3 Ooredoo, Telkomsel, Grab and Vivo struck chords with stories about—and made during—COVID-19 isolation.