Storytelling and tech don't have to be mutually exclusive, and here, Ravid Kuperberg of Mindscapes talks about how to tick off both boxes. Plus, he provides examples of brands that are doing just that.
More Spikes Asia 2019 coverage here.
Sep 27, 2019
The power of 'storyteching' and how to apply it
Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Advertising
Sep 27, 2019
Spikes Asia 2019 live coverage
Just Published
Advertising
1 day ago
Looking for a silver lining in a wipeout that was 2020
A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?
Marketing
1 day ago
Pandemic an opportunity for local brands to shine ...
TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
Advertising
1 day ago
Visa appoints Wieden + Kennedy, Publicis Groupe to ...
Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.
PROMOTED
1 day ago
The Shootsta Show Video Series: The power of video ...
How video can help you to break down complex information and communicate a message with crystal clarity.