Storytelling and tech don't have to be mutually exclusive, and here, Ravid Kuperberg of Mindscapes talks about how to tick off both boxes. Plus, he provides examples of brands that are doing just that.
More Spikes Asia 2019 coverage here.
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A new campaign by FRED & FARID Los Angeles for Oppo encourages us to look at the bright side of a calamitous year. Do we dare?
TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.
Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.
How video can help you to break down complex information and communicate a message with crystal clarity.