Storytelling and tech don't have to be mutually exclusive, and here, Ravid Kuperberg of Mindscapes talks about how to tick off both boxes. Plus, he provides examples of brands that are doing just that.
More Spikes Asia 2019 coverage here.
Sep 27, 2019
The power of 'storyteching' and how to apply it
Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Nov 14, 2024
Spikes Asia announces 2025 jury presidents
Jun 13, 2023
Spikes Asia appoints Jaime Ng as festival director
.png&h=268&w=401&q=100&v=20250320&c=1)
Mar 1, 2023
See the Spikes Asia Awards 2023 shortlists
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Cannes Lions Grand Prix winner faces scrutiny over ...
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Cannes Lions faces calls to step up action on ...
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
PROMOTED
1 day ago
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
1 day ago
WPP Media appoints first global client presidents ...
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.