Storytelling and tech don't have to be mutually exclusive, and here, Ravid Kuperberg of Mindscapes talks about how to tick off both boxes. Plus, he provides examples of brands that are doing just that.
More Spikes Asia 2019 coverage here.
Sep 27, 2019
The power of 'storyteching' and how to apply it
Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.PNG&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Advertising
Feb 24, 2021
Spikes Asia: Inside the jury room
Advertising
Feb 23, 2021
See the Spikes Asia and Tangrams shortlists
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
12 hours ago
Winners announced for first-ever TikTok Trendsetter ...
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
Advertising
14 hours ago
Mid-level female creatives don't feel 'heard'
This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.
Advertising
14 hours ago
It's past time to eliminate gender biases in design
From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.
Advertising
14 hours ago
IWD campaigns: Angry, funny, clever and inspirationa...
See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.