Staff Reporters
Sep 27, 2019

When to play safe and when to double-down

Ogilvy's vice chairman for India, Sonal Dobral, told us about the similarities between blackjack and creative marketing.

Sonal Dobral, vice chairman of Ogilvy India, finds a parallel between blackjack and the marketing business. Sometimes you need to play safe, but other times you get dealt cards that give you the opportunity to play bold and push the limits, with big payoffs possible.

Full story here on Dobral's Spikes Asia 2019 appearance, where he also opines about single-malt whiskeys.

 

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.