Staff Reporters
Sep 27, 2019

When to play safe and when to double-down

Ogilvy's vice chairman for India, Sonal Dobral, told us about the similarities between blackjack and creative marketing.

Sonal Dobral, vice chairman of Ogilvy India, finds a parallel between blackjack and the marketing business. Sometimes you need to play safe, but other times you get dealt cards that give you the opportunity to play bold and push the limits, with big payoffs possible.

Full story here on Dobral's Spikes Asia 2019 appearance, where he also opines about single-malt whiskeys.

 

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