What makes conversational commerce an effective medium, and what key obstacles still exist for making conversational commerce a reality? At Spikes Asia 2019 we talked with May Seow, APAC creative strategy lead at Facebook Creative Shop.
Sep 27, 2019
A chat about chatbots with Facebook's APAC creative strategy lead
At Spikes Asia, May Seow, shared her views on the development of conversational commerce.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Advertising
Sep 27, 2019
Spikes Asia 2019 live coverage
Advertising
Sep 25, 2019
Spikes Asia first shortlists now out
Just Published
Digital
31 minutes ago
TikTok faces criticism in India over content moderation
A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.
Advertising
46 minutes ago
Isobar HK names CEO in continuing DAN recast
David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.
Digital
1 hour ago
Hong Kong 'virtual' insurance company launches ...
A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.
Advertising
1 hour ago
Indonesia telcos lead YouTube's list of the year's ...
IM3 Ooredoo, Telkomsel, Grab and Vivo struck chords with stories about—and made during—COVID-19 isolation.