What makes conversational commerce an effective medium, and what key obstacles still exist for making conversational commerce a reality? At Spikes Asia 2019 we talked with May Seow, APAC creative strategy lead at Facebook Creative Shop.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A moving new film by W+K and Nike sparks debate about racism in Japan.
TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.