spikes

3 days ago

Here are your 2021 Spikes Asia Awards winners

Find out who won 293 Grand Prix, gold, silver and bronze awards.

Mar 2, 2021

Kraft Heinz Asia CMO: As ecommerce grows, profitability must be addressed

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

Feb 26, 2021

Purpose, laughs, and boppable tunes: Spikes jury members assess this year's entries

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

Feb 26, 2021

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

Feb 25, 2021

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.

Feb 25, 2021

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.