Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.
The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
Move comes in response to Australia's new media bargaining law that came into effect overnight.
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