Staff Reporters
Mar 27, 2018

The biggest worries of CMOs, and what the WFA is doing about them

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

The past year, according to Stephan Loerke, CEO of The World Federation of Advertisers WFA, was the darkest hour of the advertising ecosystem.

As the industry moves into a hopefully brighter future, advertisers still have major concerns. Chiefly, according to WFA research, their top concerns are transparency, brand safety, viewability and ad fraud.  

Speaking with Matthew Miller, Campaign's online editor, at Campaign360 last week in Singapore, Loerke delves into...

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