Faaez Samadi
May 17, 2018

WFA demands change in digital advertising

Organisation issues new manifesto with eight principles for reform.

The World Federation of Advertisers today released its Global Media Charter, calling for a digital advertising ecosystem that works better for all.

Produced in collaboration with the world’s largest advertisers, including Unilever, PG and Mastercard, and other advertising associations across the globe, the charter sets out eight principles as a mandate for change for digital advertising, which are designed to create better relationships between brands, agencies and media owners.

The eight...

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