stephan loerke

Jun 23, 2020

Four in 10 multinationals still plan to hold back adspend until 2021

WFA's Covid-19 Response Tracker first launched in March.

Apr 22, 2020

WFA unveils advertiser guide on diversity and inclusion

Resource comes on back of research showing large majority of world's population feels advertising does not represent them.

Mar 22, 2019

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

Mar 27, 2018

The biggest worries of CMOs, and what the WFA is doing about them

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

Jun 10, 2016

Mobile ad-blocking has invaded Asia and it's here to stay

Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.