The change in creative and production processes necessitated by the pandemic has ushered in a renaissance of animation in ads.
Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.
Sobhani will still head up creative at Leo Burnett London.
Previous ads for the British baker starred Sylvester Stallone and Robert De Niro.
The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
PepsiCo acquired the brand last March.
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