Previous ads for the British baker starred Sylvester Stallone and Robert De Niro.
The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
PepsiCo acquired the brand last March.
In-housing was recently praised by BBH co-founder John Hegarty.
A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.
ASA chief executive said there is ‘simply no excuse’ for poor labelling.
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