Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.
Work explores the emotional impact of being confined.
Five-day event is in partnership with IOC and IPC.
Company is partnering with Conservation International and WWF.
Former Apple and Uber marketer leaves Endeavor after two years.
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