Gabey Goh
Jun 10, 2016

Mobile ad-blocking has invaded Asia and it's here to stay

Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.

SINGAPORE - Asia, home to 55 percent of the world’s smartphone population, is also the region where users are most willing to install a mobile browser that blocks ads. That's according to a research report by PageFair, in partnership with Priori Data. And APAC-based experts contacted by Campaign back up the assessment.

The report found that mobile ad blocking is most popular in emerging markets, such as China, India, Pakistan and Indonesia, with...

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