vikas gulati

Jun 10, 2016

Mobile ad-blocking has invaded Asia and it's here to stay

Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.

Jan 4, 2016

As mobile ecosystem comes together, Opera Mediaworks seeks to plug the gaps

SINGAPORE - Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia.

Dec 16, 2013

Mobile marketing juggernaut: Ride it or get run over

Mobile marketing is the future. Here are three principles of using it effectively.

Nov 26, 2012

OPINION: 10 commandments of mobile marketing

As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with, delivers 10 imperatives for doing so.