Vikas Gulati

Feb 24, 2017

7 trends that impact mobile advertising

The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.

Mar 30, 2016

Branding v performance: Dawn of a new online era

Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.

Dec 16, 2013

Mobile marketing juggernaut: Ride it or get run over

Mobile marketing is the future. Here are three principles of using it effectively.

Jan 15, 2013

7 mobile ad trends for 2013: What's hot and what's not

As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with, provides seven trends that will drive mobile advertising to centre stage in 2013.

Nov 26, 2012

OPINION: 10 commandments of mobile marketing

As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with, delivers 10 imperatives for doing so.