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7 trends that impact mobile advertising
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Feb 24, 2017

7 trends that impact mobile advertising

The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.

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Branding v performance: Dawn of a new online era
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Mar 30, 2016

Branding v performance: Dawn of a new online era

Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.

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Mobile marketing juggernaut: Ride it or get run over
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Dec 16, 2013

Mobile marketing juggernaut: Ride it or get run over

Mobile marketing is the future. Here are three principles of using it effectively.

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7 mobile ad trends for 2013: What's hot and what's not
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Jan 15, 2013

7 mobile ad trends for 2013: What's hot and what's not

As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.

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OPINION: 10 commandments of mobile marketing
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Nov 26, 2012

OPINION: 10 commandments of mobile marketing

As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.

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