We all know that advertising must grab people’s attention to make a difference for any brand or business.
And today that task is even more difficult. People have more control regarding when, how and where they access information and media. Attention spans are short and fragmented, people are multi-tasking, jumping from one screen to another, and drastically shifting their media habits away from the status quo.
- In-video interactivity that allows users to touch, tap, tilt, shake or swipe their devices to affect what is happening on the screen
- Life-like graphics which are usually only possible through CGI and gaming. The HD graphics allow users a realistic viewing experience, like water splashing the screen when a shark vaults over a boat
- Ads you can feel that rumble and shake
- HD quality and zero buffering so ads load instantly
Vikas Gulati is managing director, APAC at AdColony. He is responsible for leading company’s business operations in the region and strengthen AdColony’s position in the mobile advertising ecosystem. He oversees both brand and performance business, partnership with advertisers, publishers and mobile developers in APAC.
Vikas is an established business leader with 19 years of experience and has a proven track record of building and scaling up digital media, mobile and ad-tech startups in APAC. In 2008, he set up the Asia business for Sprice, a leading online travel search & display network, and now part of Travelport. He has held various leadership roles at ZenithOptimedia/Publicis, managing blue chip brands such as P&G, APB, LVMH, ESPN, LG and many others. Prior to joining AdColony (formerly Opera Mediaworks), he was vice president at Vserv.mobi, leading mobile advertising exchange for emerging markets.
Vikas is a regular contributor for regional digital publications, is passionate about technology, mobile, innovation and building business in Asia Pacific, and is also seed investor for tech start-ups in APAC.
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