The Next Billion Powered by AdColony

The next billion users who come to the net will do so via mobile phone. How do you plan to make an impression? Follow this space for insight into the future of mobile advertising.

Highlight

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AdColony Joins Coalition for Better Ads
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Jun 13, 2018

AdColony Joins Coalition for Better Ads

Mobile partners to provide data-based best practices for in-app ad experiences.

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AdColony receives TAG certification for fighting digital ad fraud
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Apr 9, 2018

AdColony receives TAG certification for fighting digital ad fraud

The mobile video advertising leader meets stringent requirements from leading advertising accountability group.

News

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Pond's location-based mobile campaign an industry champ
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Mar 1, 2018

Pond's location-based mobile campaign an industry champ

The interactive campaign educated Indonesian women about the pollution they unknowingly face every day

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Brand + performance: The art and science of mobile programmatic
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Jan 30, 2018

Brand + performance: The art and science of mobile programmatic

AdColony and MMA to hold joint webinar exploring programmatic.

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The science of getting the right kind of attention
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Jan 23, 2018

The science of getting the right kind of attention

Hint: you really have to give mobile consumers choice.

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AdColony's 2018 mobile predictions
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Jan 16, 2018

AdColony's 2018 mobile predictions

Jude O’Connor, VP brand & agency performance at AdColony, says 2018 will be the year that brands come to appreciate the true potential value of their apps.

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Are you using the metrics that matter in your mobile marketing?
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Jan 9, 2018

Are you using the metrics that matter in your mobile marketing?

The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.

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How Disney delivered immersive storytelling to engage audiences on mobile
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Oct 24, 2017

How Disney delivered immersive storytelling to engage audiences on mobile

For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.

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40 under 40: Meet 2017's class of APAC marketing-communications achievers
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Oct 23, 2017

40 under 40: Meet 2017's class of APAC marketing-communications achievers

These young professionals stand out as drivers of growth and progress.

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How AXE used the power of mobile to boost its brand in Indonesia
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Oct 17, 2017

How AXE used the power of mobile to boost its brand in Indonesia

Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.

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The app-eal of in-app advertising in Asia
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Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Why brands should consider rewarded videos and gaming apps for engagement
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Oct 4, 2017

Why brands should consider rewarded videos and gaming apps for engagement

Several factors make gaming apps a great option for brands.

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Rewarded videos: the best for user experience and most effective for monetisation
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Oct 4, 2017

Rewarded videos: the best for user experience and most effective for monetisation

In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.

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Viewability, brand safety and quality ad experiences: Is your mobile partner doing the right thing?
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Sep 19, 2017

Viewability, brand safety and quality ad experiences: Is your mobile partner ...

Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard

Video