Matthew Keegan
Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

Recent reports suggest that apps can offer more value for advertisers than the general mobile web.

More than three-quarters of mobile ads across Asia-Pacific are now delivered via app. This is according to a new report by mobile advertising data company Vpon, whose study reveals that, during the first half of 2017, 77 percent of all mobile ads served in Asia-Pacific were delivered via mobile apps the remaining 23 percent by mobile web.

In countries like Indonesia and India, in-app adverts account for as much as 90 percent and 86...

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