Matthew Keegan
Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

Recent reports suggest that apps can offer more value for advertisers than the general mobile web.

More than three-quarters of mobile ads across Asia-Pacific are now delivered via app. This is according to a new report by mobile advertising data company Vpon, whose study reveals that, during the first half of 2017, 77 percent of all mobile ads served in Asia-Pacific were delivered via mobile apps the remaining 23 percent by mobile web.

In countries like Indonesia and India, in-app adverts account for as much as 90 percent and 86...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on...the AIA Great European Carnival
Premium
1 day ago

What it's like to work on...the AIA Great European ...

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

Premium
AccorHotels seals partnership with Tennis Australia
Premium
1 day ago

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Premium
Independents shine alongside the majors in ANZ
Premium
1 day ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Premium
1 day ago

WPP's GTB to cut staff after hiring EY for ...

The job cuts will be less than 2% of the group's global staff.