Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
TECH BITES: Imaginato's founder believes many Southeast Asia companies are "late to the digital game".
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
In-app advertising spend may be on the rise, but the results are stuck in a rut.
Apple is facing pressure from both sides of the ongoing Hong Kong protester movement; while Google has also kowtowed to Chinese influence.
Four hundred marketers will lose jobs as part of restructure.
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