apps

Nov 30, 2022

How dating apps master the art of marketing matchmaking

We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.

Jul 17, 2022

China’s top livestreaming apps to know

The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.

Feb 17, 2022

Google reveals significant step to restrict cross-app tracking on Android

The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.

Dec 14, 2021

Dating app: True love can't be found in a checklist

'Ditch your list' and 'find something real', Coffee Meets Bagel advises in a new campaign.

Sep 6, 2021

How to meet soaring app expectations

As consumers have swarmed to apps in the past 18 months to fulfil all aspects of their lives, they have become increasingly unforgiving of poorly designed and executed experiences. The regional CTO of AppDynamics gives tips on how to avoid deletion.

Jul 19, 2021

Rankings rise for brands that cushioned the Covid impact

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?