Campaign Asia's Event Marketing Awards celebrate the best in business events across the region. The shortlist for he 2026 edition is here. Winners will announced live in Hong Kong; stay tuned for the details.
CAMPAIGN CATEGORIES
| Category | Campaign | Company | Brand | Market |
|
Best Arts, Cultural & Entertainment Event
|
Cirque du Soleil: Celebrating Art, Imagination in HKG | Great Entertainment Group | Cirque de Soleil KOOZA Hong Kong | Hong Kong SAR |
| Google Think Finance 2025 | George P. Johnson Experience Marketing China | Google Think Finance 2025 | China | |
| The City of Earth Immersive Experience | IMAGINATION | Diriyah Company | China | |
| MCPx MOSTownx LEGO® Lucky Up New Year | N/A | Henderson Malls MCP and MOSTown | Hong Kong SAR | |
| NEXT IN VOGUE 2025 | N/A | Vogue Singapore | Singapore | |
|
Best Brand Activation
|
Power of Three | N/A | adidas | China |
| National Day Ice Cream Giveaway | N/A | Income Insurance | Singapore | |
| Singapore’s First EV Drive-in Comedy Show | N/A | Income Insurance | Singapore | |
| Chiikawa Days: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | |
| Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz India | India | |
|
Best Brand Experience - B2B
|
Google Brand Leadership Circle 2025 | George P. Johnson Experience Marketing China | Google Brand Leadership Circle | China |
| Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | |
| The Art of Travel | N/A | Plaza Premium Group | Hong Kong SAR | |
| YouTube Brandcast India 2025 | PMG Integrated Communications Private Limited | Youtube India | India | |
| The Next Icons of Gaggenau | SHINE COMMUNICATIONS GROUP | GAGGENAU | China | |
|
Best Brand Experience - B2C
|
Space to Dream | Amplify | Samsung | Australia |
| Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | |
| GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | |
| JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | |
| Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | |
|
Best Business Solution
|
Google x ICC Women’s World Cup | Communique Marketing Solutions Pvt Ltd | Google India | India |
| Mercedes-Benz Dream Days | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | |
| Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz India | India | |
| YouTube Brandcast India 2025 | PMG Integrated Communications Private Limited | YouTube India | India | |
| ACC 2025 | Stratminds Events | ACC | Philippines | |
|
Best Cause-Related Event
|
JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China |
| The Period Pit Stop | Spring Trees (Spring Trees Technology Co., Ltd.) | Sofy | Taiwan | |
|
Best Content Marketing
|
Gemini @ YouTube Fan Fest | Communique Marketing Solutions Pvt Ltd | Google Gemini | India |
| Cirque du Soleil Strategy That Sold 129,000 Tickets | Great Entertainment Group | Cirque Du Soleil KOOZA HK | Hong Kong SAR | |
| MCP x Disney Princess Summer Blossom Gardens | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR | |
| Cityplaza "Sweetmas" | N/A | Cityplaza Hong Kong | Hong Kong SAR | |
| MCPx MOSTownx LEGO® Lucky Up New Year | N/A | Henderson Malls MCP and MOSTown | Hong Kong SAR | |
|
Best Corporate Event
|
Cisco Live 2025 Melbourne | Cisco Systems, Inc. | Cisco | Australia |
| Las Vegas Sands Groundbreaking Ceremony 2025 | FIRST Pte Ltd | Marina Bay Sands Singapore (Las Vegas Sands) | Singapore | |
| Google Brand Leadership Circle 2025 | George P. Johnson Experience Marketing China | Google Brand Leadership Circle | China | |
| Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | |
| IBM AI Summit Asia Pacific 2025 | N/A | IBM | Singapore |
| Best Cost-Effective Event | To Be Announced |
Best Creative Idea | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China |
| Volvo ES90 Asia Premiere | Gorilla Company Limited | Volvo ES90 | Thailand | |
| Design Platform | IMAGINATION | Audi | China | |
| Car Boot Christmas Market 2025 | N/A | China Hong Kong City | Hong Kong SAR | |
| Rising Ace | N/A | FILA KIDS | China | |
Best Digital Experience | Kingfisher x IPL 2025 | Communique Marketing Solutions Pvt Ltd | Kingfisher | India |
| NISSAN Shanghai Auto Show 2025 | UNIPLAN | NISSAN | China | |
Best Employee Engagement Event | SAP dcom 2025 | George P. Johnson Experience Marketing China | SAP Labs China | China |
| #LifesGoodClub | KPR & Associates | LG Electronics | South Korea | |
| Johnson & Johnson MedTech Growth Summit 2025 | N/A | Johnson & Johnson MedTech | Singapore | |
| Partnership Day 2025 | The Bite Project | Vanguard | Australia | |
Best Engaging Event | Google Gemini Fund My Crazy | Communique Marketing Solutions Pvt Ltd | Google Gemini | India |
| Magnum Couture Lounge at Lakme Fashion Week 2025 | Hindustan Unilever Limited | Magnum | India | |
| PopCorn Pop into More Colors Brand Activation | MTR Corporation Limited | MTR Mall PopCorn | Hong Kong SAR | |
| Cityplaza "Sweetmas" | N/A | Cityplaza Hong Kong | Hong Kong SAR | |
| Made-in-Singapore 2025: Farm to Table, Heart to Home | N/A | FairPrice Group | Singapore | |
| Feelcation | N/A | UGG | China | |
| Asia Harley Days 2025 | Weber Shandwick | Harley-Davidson | Thailand | |
Best ESG Event | “Wish Comes True” Sustainable Fashion Design Competition | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR |
| Uniting Communities to Build a Sustainable Space Legacy | MCI | International Astronautical Congress 2025 – Sydney | Australia | |
| Income Eco Run 2025 | N/A | Income Insurance | Singapore | |
| Swire Properties White Christmas Street Fair 2025 | N/A | Swire Properties | Hong Kong SAR | |
| OCBC Circular Fashion - Uniform Waste | Nesvara Kreasi Indonesia | OCBC | Indonesia | |
Best Event Production | Inspire the Future | George P. Johnson | TCL | China |
| “Wish Comes True” Sustainable Fashion Design Competition | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR | |
| The Adventure Park at Ford Auto Shanghai 2025 | IMAGINATION | Ford | China | |
| E5 Sportback Launch | N/A | AUDI | China | |
| Mahindra Scream Electric | Shobiz | Mahindra Electric Automobile | India | |
Best Experiential Brand | Lifebuoy Tet 2026 - "Being Someone's Tet" Exhibition | Creativehunts | Lifebuoy | Vietnam |
| GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | |
| Pokémon Day-to-Night Adventure Presented by Singapore Cable Car | Mount Faber Leisure Group | Singapore Cable Car | Singapore | |
| Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | |
| YouTube Brandcast India 2025 | PMG Integrated Communications Private Limited | YouTube India | India | |
Best Experiential Marketing | GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China |
| Google Brand Leadership Circle 2025 | George P. Johnson Experience Marketing China | Google Brand Leadership Circle | China | |
| Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | |
| WOW! We Play – Engineering Cultural Participation | N/A | Langham Place | Hong Kong SAR | |
| Chiikawa Days: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | |
Best Festive Experience Event | Luminous Carnival | Lee Tung Avenue Management Company Limited | Lee Tung Avenue | Hong Kong SAR |
| MCPx MOSTownx LEGO® Lucky Up New Year | N/A | Henderson Malls MCP and MOSTown | Hong Kong SAR | |
| Illuminate Your Dreams | N/A | Valentino | China | |
| Visit Malaysia 2026 Countdown Festival | The Fame Events | Ministry of Tourism, Arts and Culture Malaysia | Malaysia | |
| The Nutella Express | TREYNA Group | Nutella | Philippines | |
Best Game Changer | Tech-ON Wheels | Concepts and Solutions Event Services Pvt Ltd | Dell Technologies | India |
| Inspire the Future | George P. Johnson | TCL | China | |
| GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | |
| WOW! We Play: Disrupting the Mall Experience Model | N/A | Langham Place | Hong Kong SAR | |
| Niche, Not Small: The Imaginarium Launch in HK | Nichebox Asia Limited | Liquides Imaginaires | Hong Kong SAR | |
| Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India | |
Best Gamification | Androidland at Comic-Con | Communique Marketing Solutions Pvt Ltd | Android | India |
| Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China | |
| "Hunt for Fortune" AR_Game - God of Wealth | N/A | Phu Nhuan Jewelry Joint Stock Company | Vietnam | |
| Race to Pulse | The Mainstage Productions | DS Group | India | |
Best Health & Wellness Event | JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China |
| 2025 Summer Sweat Games National Final | N/A | lululemon | China | |
Best Immersive Experience | Google Think Games 2025 | George P. Johnson Experience Marketing China | Google Think Games | China |
| Magnum Couture Lounge at Lakme Fashion Week 2025 | Hindustan Unilever Limited | Magnum | India | |
| Designing the Future of Digital Experience with Audi | IMAGINATION | Audi | China | |
| CDIFS “EVERYDAY SPARKLES” Multi-Sensory City Anchor Project | N/A | Chengdu IFS | China | |
| Best Innovative Event | To Be Announced | |||
Best Integrated Marketing | Capturing Imagination: Integrated Marketing Propels Cirque's Triumphant Return | Great Entertainment Group | Cirque Du Soleil KOOZA HK | Hong Kong SAR |
| Make It Monkey | iProspect Taiwan | Monkey Shoulder | Taiwan | |
| WOW! We Play: Weaponizing Play to Reclaim Relevance | N/A | Langham Place | Hong Kong SAR | |
| Chiikawa Days: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | |
| Destination in a cup | Tribe China | Scoot | China | |
Best Launch | PANTENE Launching Peptide Bio-Shot Hair Mask | DeVries Global Beijing | Pantene | China |
| Volvo ES90 Asia Premiere | Gorilla Company Limited | Volvo ES90 | Thailand | |
| House of Dancing Water Premiere | KIWI Communications | City of Dreams | China | |
| Power of Three | N/A | adidas | China | |
| Mercedes-Benz Maybach Beyond | PMG Integrated Communications Private Limited | Mercedes-Benz, India | India |
| Best Live Event | To Be Announced |
Best Media Event | Maruti Suzuki Victoris Launch and Media Drive | Communique Marketing Solutions Pvt Ltd | Maruti Suzuki India | India |
| Tata Sierra Launch and Media Drive | Communique Marketing Solutions Pvt Ltd | Tata Motors | India | |
| Don Julio Spring Racing Takeover | Diageo Australia | Tequila Don Julio | Australia | |
| Glenfiddich x Aston Martin F1 Pop-up Campaign | MSL TAIWAN | Glenfiddich | Taiwan | |
| Mahindra Scream Electric | Shobiz | Mahindra Electric Automobile | India | |
Best Outdoor Event | 2025 BMW M Festival | ACTIVATION GROUP | BMW China | China |
| JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | |
| HELLY HANSEN JOURNEY TO THE EXTREMES | LEAD | HELLY HANSEN | China | |
| Singapore’s First EV Drive-in Comedy Show | N/A | Income Insurance | Singapore | |
| Chiikawa Days: Small Surprises, Big Impact | N/A | MTR Corporation | Hong Kong SAR | |
Best PR Stunt | Feihe & Harvard: Smart Milk, Global Reach. | Data Intelink | China Feihe | China |
| Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | |
| Glenfiddich x Aston Martin F1 Pop-up Campaign | MSL TAIWAN | Glenfiddich | Taiwan | |
| VinFast Philippines x Vietnam Friendship Caravan | Stratminds Events | VinFast Philippines | Philippines | |
| Hong Kong International Armwrestling Open by UA Finance | WPP Media | UA Finance | Hong Kong SAR | |
Best Public Awareness/Education Event | Google Student Ambassador Program | Communique Marketing Solutions Pvt Ltd | Google Gemini | India |
| JD Health Wuhan Campaign 2025 | George P. Johnson Experience Marketing China | JD Health | China | |
| Made-in-Singapore 2025: Farm to Table, Heart to Home | N/A | FairPrice Group | Singapore | |
| Income Eco Run 2025 | N/A | Income Insurance | Singapore | |
| Anti-Fraud Campaign 2025 | N/A | Standard Chartered Bank | Hong Kong SAR | |
Best Retail Event | MCP x Disney Princess Summer Blossom Gardens | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR |
| Mofusand Holidays at CapitaLand Malls | N/A | CapitaLand Investment | Singapore | |
| Cityplaza x Coca-cola 'LIVE HAPPY Cheers!' | N/A | Cityplaza Hong Kong | Hong Kong SAR | |
| Made-in-Singapore 2025: Farm to Table, Heart to Home | N/A | FairPrice Group | Singapore | |
| Google Pixel Nano Banana | PMG Integrated Communications Private Limited | Google Pixel, India | India | |
Best Mall Event | CQIFS “Magical Art World” – reinventing family retail | Chongqing Jiayi Commercial Management Company Limited | Chongqing IFS | China |
| Luminous Carnival | Lee Tung Avenue Management Company Limited | Lee Tung Avenue | Hong Kong SAR | |
| PopCorn Pop into More Colors Brand Activation | MTR Corporation | MTR Mall PopCorn | Hong Kong SAR | |
| Cityplaza x NBA “Live The Game!” | N/A | Cityplaza Hong Kong | Hong Kong SAR | |
| Feelcation | N/A | UGG | China | |
Best Pop Up Event | The Coach Tabby Shop | Jack Morton Australia | Coach | Australia |
| Google Pixel Nano Banana | PMG Integrated Communications Private Limited | Google Pixel, India | India | |
| Grand Sale Festival – Shine With Your Idol | N/A | Phu Nhuan Jewelry Joint Stock Company | Vietnam | |
| Shapes of Extraleganza | N/A | Piaget | China | |
| Race to Pulse | The Mainstage Productions | DS Group Pulse Candy | India | |
Best Sponsorship | Space to Dream | Amplify | Samsung | Australia |
| Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | |
| When Craft Meets Art: UBS and Cirque's Partnership | Great Entertainment Group | UBS | Hong Kong SAR | |
| Acing the Partnership: MBV x RSM | Marriott International | Marriott Bonvoy | China | |
| Hong Kong International Armwrestling Open by UA Finance | WPP Media | UA Finance | Hong Kong SAR | |
Best Sports Event | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China |
| Cityplaza x NBA “Live The Game!” | N/A | Cityplaza Hong Kong | Hong Kong SAR | |
| TNT RHJ On Tour | Stratminds Events | TNT | Philippines | |
Best Trade Show/Exhibition/Conference | Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China |
| Inspire the Future | George P. Johnson | TCL | China | |
| GWM 2025 A-tiers Auto Show | George P.Johnson Event Marketing Co., Ltd. | GWM | China | |
| Global Benchmark for International Conferences & Exhibitions | MCI | International Astronautical Congress 2025 – Sydney | Australia | |
| Google I/O Connect China 2025 | N/A | China |
| Best Use of Data Analytics and Insights | No Shortlist |
Best Use of Influencers/KOLs | 2025 Curry Brand Asia Tour | ACTIVATION GROUP | Under Armour | China |
| MNY Colossal Bubble Mascara Launch | Communique Marketing Solutions Pvt Ltd | Maybelline New York | India | |
| IAC 2025 Sydney: Astronaut Ambassadors Powering Global Engagement | MCI | International Astronautical Congress 2025 – Sydney | Australia | |
| Scoot SG60 National Day Campaign | N/A | Scoot | Singapore | |
| SC Invest - Time for What Truly Matters | N/A | Standard Chartered Bank (Hong Kong) | Hong Kong SAR | |
Best Use of Sustainability | Schneider @ Elecrama | Communique Marketing Solutions Pvt Ltd | Schneider Electric | India |
| “Wish Comes True” Sustainable Fashion Design Competition | Henderson Leasing Agency Limited | MCP CENTRAL & MCP DISCOVERY | Hong Kong SAR | |
| Income Eco Run 2025 | N/A | Income Insurance | Singapore | |
| 2025 “Your Best Way to Nature” Campaign | N/A | Kolon Sport | China | |
| Swire Properties White Christmas Street Fair 2025 | N/A | Swire Properties | Hong Kong SAR | |
Best Use of Technology | 2025 BMW Ultimate Driving Challenge Show | ACTIVATION GROUP | BMW China | China |
| Alibaba Cloud x NBA - Cloud On,Game On | George P. Johnson | Alibaba Cloud | China | |
| Designing the Future of Digital Experience with Audi | IMAGINATION | Audi | China | |
| Mofusand Holidays at CapitaLand Malls | N/A | CapitaLand Investment | Singapore | |
| Google I/O Connect China 2025 | N/A | China |
PEOPLE/TEAM
| Category | Team | Company | Market |
| Agency Head of the Year | To Be Announced | ||
Best Event Marketing Team | CapitaLand Investment | CapitaLand Investment | Singapore |
| IBM Asia Pacific Event Marketing team | IBM | Australia | |
| Langham Place Integrated Marketing & Leasing Team | Langham Place | Hong Kong SAR | |
| Milken Institute International Team | Milken Institute | Singapore | |
| PMG India | PMG Integrated Communications Private Limited | India | |
Best Event Organiser | IdeaFactory Advertising | IdeaFactory Advertising | Cambodia |
| PMG India | PMG Integrated Communications Private Limited | India | |
| Sight | Sight | Singapore | |
| The Ortus Club | The Ortus Club | Singapore |
Source: Campaign Asia-Pacific
