mobile advertising

Apr 14, 2022

Playable ads rise above other formats in mobile advertising: study

Liftoff’s annual Mobile Ad Creative Report shows Android coming in 2x less expensive than iOS, with playable ads being the most affordable across gaming formats.

Feb 13, 2020

Asia provides best ROI for mobile advertising investments, says Liftoff study

CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.

Jan 5, 2018

Fetch countersues Uber after being accused of click fraud in mobile ads

Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.

Dec 19, 2017

India dominates Android mobile ad spending: Smaato

A smatter of data points from the latest Smaato report shows that mobile ad spending in the APAC region continues to grow.