mobile advertising

Feb 13, 2020

Asia provides best ROI for mobile advertising investments, says Liftoff study

CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.

Jan 5, 2018

Fetch countersues Uber after being accused of click fraud in mobile ads

Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.

Dec 19, 2017

India dominates Android mobile ad spending: Smaato

A smatter of data points from the latest Smaato report shows that mobile ad spending in the APAC region continues to grow.

Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.