April Tayson
Oct 17, 2019

Ad whales: what are they, and why they are key to in-app advertising

In-app advertising spend may be on the rise, but the results are stuck in a rut.

Ad revenue has gained momentum as a viable monetisation and diversification model for many app publishers. App Annie predicted a 60% increase in in-app advertising in 2019, and Asia-Pacific is the fastest growing region in the world for in-app advertising impressions.

But despite so much money being spent on it, there’s still one issue plaguing in-app advertising aggregated reporting.

The industry standard for in-app advertising is based on reporting aggregated and...

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