Asia-Pacific is the fastest growing region in the world for in-app advertising, according to PubMatic’s latest Quarterly Mobile Index.
Comprising data from analysing more than 13 trillion monthly global advertiser bids through its platform, PubMatic found that for the first time, APAC overtook Europe, Middle East and Africa to become the second-largest region globally for in-app impressions, with North America still at the top.
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