Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.
Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.
Lack of understanding, trust and inventory perception may be holding them back.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
IAB Tech Lab has more than doubled certified partners using the OM SDK since December.
Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.
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