Vasuta Agarwal
Oct 8, 2019

What Southeast Asian marketers can learn from North America to maximise in-app programmatic

Lack of understanding, trust and inventory perception may be holding them back.

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. However, what is encouraging is...

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