Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
Impact's Antoine Gross discovers the good, the bad and a new kind of WFH (wine from home) socialising.
Demographics, popular food and travel obsessions and plethora of platforms give SEA a chance to elevate KOL partnerships.
Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.
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