Jessica Goodfellow
Jul 17, 2019

SpotX integrates IAB Tech Lab’s Open Measurement SDK

IAB Tech Lab has more than doubled certified partners using the OM SDK since December.

SpotX has become the latest company to integrate the IAB Tech Lab’s Open Measurement Software Development Kit OM SDK, its third-party in-app ad viewability and measurement tool.

The tool helps facilitate third-party viewability and verification measurement for ads served to mobile app environments without using multiple measurement provider SDKs.

SpotX VP of brand safety and inventory operations Nick Frizzell said the OM SDK allows publishers to access multiple...

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