Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
Partners include several leading publishers and Mindshare.
In the run-up to the World Cup, PubMatic, with Publicis Media, has launched a targeted PMP (private marketplace) it claims offers unique audience segment targeting and speed of deployment.
Deepika Nikhilender of CtrlShift makes the case for private marketplaces, which so far have not found wide adoption in Asia.
SHANGHAI - Precision targeting cannot happen in China without greater willingness to share data, experts said in a panel discussion organised by AdMaster yesterday.
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