Marketers and publishers are facing a multitude of challenges when it comes to operating in a cookie-less world: changes to tracking, privacy, regulation, or just getting the basics right. Dan Richardson, Yahoo’s head of data ANZ looks at some of the steps brands and agencies can take to better prepare for a cookie-less future.
Today's performance-marketing conference has wrapped. Have a look at some of the key takeaways here.
Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
Partners include several leading publishers and Mindshare.
In the run-up to the World Cup, PubMatic, with Publicis Media, has launched a targeted PMP (private marketplace) it claims offers unique audience segment targeting and speed of deployment.
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