pmp

Aug 22, 2019

Why PMPs can help brands break the duopoly habit

Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.

Aug 21, 2019

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

Oct 30, 2018

PubMatic launches PMP in Indonesia

Partners include several leading publishers and Mindshare.

May 31, 2018

PubMatic intros World Cup-specific PMP with Publicis

In the run-up to the World Cup, PubMatic, with Publicis Media, has launched a targeted PMP (private marketplace) it claims offers unique audience segment targeting and speed of deployment.

Mar 6, 2017

The simplest solution to digital marketers’ complex problems

Deepika Nikhilender of CtrlShift makes the case for private marketplaces, which so far have not found wide adoption in Asia.

Oct 22, 2014

Programmatic buying no solution without data breakthrough

SHANGHAI - Precision targeting cannot happen in China without greater willingness to share data, experts said in a panel discussion organised by AdMaster yesterday.