TOP OF THE CHARTS: As COVID-19 forced many countries into lockdown in March, advertisers dramatically shifted spend between categories.
TOP OF THE CHARTS: New PubMatic data shows dramatic shifts in category spending by global digital advertisers in the first two weeks of March.
Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.
Programmatic has underpinned the rapid growth of the digital ad industry...but it has also become a "monster that is hard to reverse".
Plus, Pubmatic introduces an identity-management solution, in our weekly roundup of tech and media news.
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