Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
An early hire at Cadreon and a fast riser within PubMatic, Natasha de Mallet Hawes is an evangelist for her company and programmatic advertising, as well as junior employees and working parents.
Soe is a bright spot in Southeast Asia’s adtech space—and she has plenty to show for it.
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