pubmatic

3 days ago

Roblox to offer in-game programmatic video ad buys via PubMatic tie-up

Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.

Oct 3, 2023

PubMatic's Activate rolls out in APAC, adtech battle heats up

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?

Sep 30, 2021

PubMatic appoints Vijay Anand Kunduri as regional VP of OTT

He moves over from Unruly where he was managing director.

Feb 18, 2021

PubMatic and MediaMath team up on supply chain transparency in SEA

Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.

Dec 3, 2020

Campaign Crash Course: What is header bidding?

Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.