pubmatic

Feb 18, 2021

PubMatic and MediaMath team up on supply chain transparency in SEA

Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.

Dec 3, 2020

Campaign Crash Course: What is header bidding?

Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.

Nov 18, 2020

40 Under 40 2020: Natasha de Mallet Hawes, PubMatic

An early hire at Cadreon and a fast riser within PubMatic, Natasha de Mallet Hawes is an evangelist for her company and programmatic advertising, as well as junior employees and working parents.

Aug 18, 2020

Women to Watch 2020: Khin Mu Yar Soe, PubMatic

Soe is a bright spot in Southeast Asia’s adtech space—and she has plenty to show for it.