pubmatic

Apr 8, 2020

News ad spend up 82% in one month; travel down -90%

TOP OF THE CHARTS: As COVID-19 forced many countries into lockdown in March, advertisers dramatically shifted spend between categories.

Mar 26, 2020

Digital advertisers shift sharply from sports and travel to news, hobbies

TOP OF THE CHARTS: New PubMatic data shows dramatic shifts in category spending by global digital advertisers in the first two weeks of March.

Feb 19, 2020

In-app video spend more than doubles in APAC: Pubmatic

Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.

Jan 13, 2020

Behind the beast: How adtech grew in the past decade

Programmatic has underpinned the rapid growth of the digital ad industry...but it has also become a "monster that is hard to reverse".

Jan 7, 2020

Tech Bites: Week of January 6, 2020

Plus, Pubmatic introduces an identity-management solution, in our weekly roundup of tech and media news.