pubmatic
PubMatic appoints Vijay Anand Kunduri as regional VP of OTT
He moves over from Unruly where he was managing director.
PubMatic and MediaMath team up on supply chain transparency in SEA
Partnership will bring Southeast Asian publisher inventory into the Source ecosystem, and forms part of MediaMath's goal to make its transparent, accountable supply chain ubiquitous in the open web.
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Myth busting: Header bidding
Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further compounded by countless myths about what works and what doesn’t. So like ad tech’s answer to Peter, Ray, Egon and Winston, PubMatic’s customer success manager, GCK, Jatin Magnani goes myth busting…
Campaign Crash Course: What is header bidding?
Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.
Consolidation raises the stakes for SSPs
innovative SSPs provide publishers and buyers with the ability to test and learn before change happens.
40 Under 40 2020: Natasha de Mallet Hawes, PubMatic
An early hire at Cadreon and a fast riser within PubMatic, Natasha de Mallet Hawes is an evangelist for her company and programmatic advertising, as well as junior employees and working parents.
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