mobile
Building resilient brands: marketing leaders on adapting to the mobile era
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
Hans Zimmer scores Oppo ringtones
The Chinese smartphone maker secured the famed composer to upgrade the sounds on its latest phone, and has also lined up photography-related activations involving National Geographic and global ambassador Eddie Redmayne.
Singapore gov and Apple ask citizens to 'level up' on health
A campaign promoting the LumiHealth initiative ramps up starting this week.
Here is why mobile gaming could make marketers rethink their media plans
In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.
Mobilise your partnerships: How to increase in-app sales in Southeast Asia
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
How OnePlus' Nord became a breakout star in the middle of a pandemic
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
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