A campaign promoting the LumiHealth initiative ramps up starting this week.
In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
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