During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
The Chinese smartphone maker secured the famed composer to upgrade the sounds on its latest phone, and has also lined up photography-related activations involving National Geographic and global ambassador Eddie Redmayne.
A campaign promoting the LumiHealth initiative ramps up starting this week.
In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
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