Apr 14, 2022

Playable ads rise above other formats in mobile advertising: study

Liftoff’s annual Mobile Ad Creative Report shows Android coming in 2x less expensive than iOS, with playable ads being the most affordable across gaming formats.

Jan 17, 2022

SMS marketing: Using an old-school channel for new-school engagement

SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.

Dec 22, 2021

(Re)building your reading habit in an age of a dozen digital distractions

From space exploration to superhero powers, Singapore's National Library Board wants people to hit their books, with a nudge from its handy app.

Sep 17, 2021

Three-quarters of marketers claim they're 'mobile-first': Research

TOP OF THE CHARTS: Only 7% of marketers admit they're not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association.

Sep 6, 2021

Chinese mobile brand Realme targets unconventional youth in global campaign

MediaMonks campaign celebrates a generation that dares to be genuine even if they make others uncomfortable. Unlike the ad.

Jul 30, 2021

Hakuhodo's I-Dac retains Telkomsel's digital contract

Thailand-based shop appointed to a $4 million two-year term.