mobile
Singapore gov and Apple ask citizens to 'level up' on health
A campaign promoting the LumiHealth initiative ramps up starting this week.
Here is why mobile gaming could make marketers rethink their media plans
In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.
Mobilise your partnerships: How to increase in-app sales in Southeast Asia
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
How OnePlus' Nord became a breakout star in the middle of a pandemic
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
Boom in mobile esports gives marketers new ways to target confined consumers
TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.
Rubicon Project and Campaign Asia report: A deep dive into programmatic ad buying trends in Asia
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
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