mobile
How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
Adjust bets on Southeast Asia's booming mobile market
Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.
The fight against rising mobile and CTV ad fraud
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
More than half of location-targeted adspend 'wasted'
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
APAC leading globally for in-app ad growth
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
Lazada most popular Singapore ecommerce app
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
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