mobile

4 days ago

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

Jul 16, 2020

Boom in mobile esports gives marketers new ways to target confined consumers

TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.

Apr 21, 2020

Oppo names new top global marketer

Lie Liu replaces Brian Shen, who departs due to unspecified medical reasons.