mobile

Mar 12, 2021

Hans Zimmer scores Oppo ringtones

The Chinese smartphone maker secured the famed composer to upgrade the sounds on its latest phone, and has also lined up photography-related activations involving National Geographic and global ambassador Eddie Redmayne.

Jan 5, 2021

Singapore gov and Apple ask citizens to 'level up' on health

A campaign promoting the LumiHealth initiative ramps up starting this week.

Jan 5, 2021

Here is why mobile gaming could make marketers rethink their media plans

In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.

Sep 28, 2020

Mobilise your partnerships: How to increase in-app sales in Southeast Asia

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

Jul 30, 2020

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.