Liftoff’s annual Mobile Ad Creative Report shows Android coming in 2x less expensive than iOS, with playable ads being the most affordable across gaming formats.
SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.
From space exploration to superhero powers, Singapore's National Library Board wants people to hit their books, with a nudge from its handy app.
TOP OF THE CHARTS: Only 7% of marketers admit they're not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association.
MediaMonks campaign celebrates a generation that dares to be genuine even if they make others uncomfortable. Unlike the ad.
Thailand-based shop appointed to a $4 million two-year term.
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