mobile

Jan 5, 2021

Singapore gov and Apple ask citizens to 'level up' on health

A campaign promoting the LumiHealth initiative ramps up starting this week.

Jan 5, 2021

Here is why mobile gaming could make marketers rethink their media plans

In 2021, gaming will officially be recognised within the ranks of other media channels and brands and businesses can no longer afford to ignore this opportunity.

Sep 28, 2020

Mobilise your partnerships: How to increase in-app sales in Southeast Asia

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

Jul 30, 2020

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

Jul 16, 2020

Boom in mobile esports gives marketers new ways to target confined consumers

TOP OF THE CHARTS: In the pandemic, sponsors and advertisers are following consumers who have gone from from in-person tournaments, to virtual jousts, suggests a Google and Niko Partners report.