Playable ads rise above other formats in mobile advertising: study
Liftoff’s annual Mobile Ad Creative Report shows Android coming in 2x less expensive than iOS, with playable ads being the most affordable across gaming formats.
SMS marketing: Using an old-school channel for new-school engagement
SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.
(Re)building your reading habit in an age of a dozen digital distractions
From space exploration to superhero powers, Singapore's National Library Board wants people to hit their books, with a nudge from its handy app.
Three-quarters of marketers claim they're 'mobile-first': Research
TOP OF THE CHARTS: Only 7% of marketers admit they're not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association.
Chinese mobile brand Realme targets unconventional youth in global campaign
MediaMonks campaign celebrates a generation that dares to be genuine even if they make others uncomfortable. Unlike the ad.
Hakuhodo's I-Dac retains Telkomsel's digital contract
Thailand-based shop appointed to a $4 million two-year term.
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