CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.
Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.
TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
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