mobile

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How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
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Oct 15, 2019

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

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Adjust bets on Southeast Asia's booming mobile market
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Oct 14, 2019

Adjust bets on Southeast Asia's booming mobile market

Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.

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More than half of location-targeted adspend 'wasted'
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Aug 28, 2019

More than half of location-targeted adspend 'wasted'

Inaccurate or negligent use of location data has resulted in up to 65% of mis-targeted digital spending, survey finds.

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APAC leading globally for in-app ad growth
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Aug 21, 2019

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Lazada most popular Singapore ecommerce app
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Aug 7, 2019

Lazada most popular Singapore ecommerce app

TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.

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