Matthew Miller
Sep 17, 2021

Three-quarters of marketers claim they're 'mobile-first': Research

TOP OF THE CHARTS: Only 7% of marketers admit they're not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association.

Three-quarters of marketers claim they're 'mobile-first': Research

See full-size chart

Source: Architecting the Future of Marketing in APAC: The Use of Mobile in the Digital Marketing Mix, a report from Warc in association with the MMA. The report is based on a July and August 2021 online survey of 466 marketing professionals based in APAC, a mix of client-side, agency, media-owner and technology-vendor marketers.

More from this source:

  • Nearly three in four respondents (72%) are expecting their mobile budget to increase this year. Last year only half said the same (48%).
  • Nine-tenths (89%) of respondents are using social in their mobile marketing strategy and, on average, a third of the mobile budget goes toward social.
  • YouTube, Facebook and Instagram are the biggest platforms for display marketing, while TikTok is dominating partnership marketing.
  • Nearly nine in 10 marketers have experienced improved m-commerce capabilities and three fifths of respondents have named commerce as the most significant consumer behaviour in 2021.
  • Even though the end of the third-party cookie has been delayed, three in five marketers are predicting an impact to their business by the 'death' of the cookie.
This article is filed under...
Top of the Charts: Key data at a glance

 

Related Articles

Just Published

1 day ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.

2 days ago

Son Heung-Min chooses ‘boldness’ in Tiger Beer ...

Publicis unveils Tiger’s second brand film following Son’s signing as brand ambassador.

2 days ago

Tech Bites: Week of August 8, 2022

News from Shopee, Summit Media, Accenture, BDigital, and more.