digital

Jan 28, 2021

VW appoints agency after lengthy digital pitch

Tribal, the 20-year incumbent, successfully repitched.

Jan 27, 2021

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.

Jan 20, 2021

Digital Media Awards announces jury members

The deadline for entering the awards, which celebrate the best digital marketing work, innovation and talent in Greater China, is February 18.

Jan 20, 2021

Cracking personalisation in China

Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.