Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?
How should agencies work in a more collaborative manner with brands in a cookie-less future? We caught up with Matteo Resta, regional business director, OMD APAC, Chantal Penning, product marketing manager - APAC, Facebook and YC Ng, co-founder and COO, SearchGuru for an insightful discussion.
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
While pandemic spending boosted topline by 30% for the second quarter, operating profit took a 33% knock due to expenses related to Ant Group.
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