digital
VW appoints agency after lengthy digital pitch
Tribal, the 20-year incumbent, successfully repitched.
How to up your personalisation game during shopping festivals
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
How Braze helped HappyFresh put their customers first
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Digital Media Awards announces jury members
The deadline for entering the awards, which celebrate the best digital marketing work, innovation and talent in Greater China, is February 18.
Cracking personalisation in China
Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
_13.jpg&h=334&w=500&q=100&v=20170226&c=1)
_8.jpg&h=334&w=500&q=100&v=20170226&c=1)
.PNG&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)