Tribal, the 20-year incumbent, successfully repitched.
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
The deadline for entering the awards, which celebrate the best digital marketing work, innovation and talent in Greater China, is February 18.
Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Artefact Asia partner Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
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