digital

Nov 23, 2020

Digital adspend shows signs of revival Down Under

Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.

Nov 20, 2020

How to find your way in digital measurement

Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.

Nov 10, 2020

7 rules for creating an aspirational online experience

Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.

Nov 6, 2020

Ant Group IPO uncertainty clouds Alibaba Q2 numbers

While pandemic spending boosted topline by 30% for the second quarter, operating profit took a 33% knock due to expenses related to Ant Group.