digital
Digital adspend shows signs of revival Down Under
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
How to find your way in digital measurement
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
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How agencies are adapting to an ever-evolving media mix
The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?
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Navigating client needs in a cookie-less world
How should agencies work in a more collaborative manner with brands in a cookie-less future? We caught up with Matteo Resta, regional business director, OMD APAC, Chantal Penning, product marketing manager - APAC, Facebook and YC Ng, co-founder and COO, SearchGuru for an insightful discussion.
7 rules for creating an aspirational online experience
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
Ant Group IPO uncertainty clouds Alibaba Q2 numbers
While pandemic spending boosted topline by 30% for the second quarter, operating profit took a 33% knock due to expenses related to Ant Group.
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