warc
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
Ogilvy appoints Emma Wilkie as executive director for global creative excellence
The new UK-based role reports to Liz Taylor, global chief creative officer.
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Global ad spend set to reach US$1.08 trillion in 2025
Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.
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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
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