warc

Feb 22, 2021

Four lessons from Warc on post-pandemic creativity

SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.

Dec 10, 2020

BBDO Japan wins Warc Media Awards grand prix

Win for Band-Aid brand leads APAC winners, with work from China, Indonesia, Malaysia, Philippines, New Zealand, Singapore, Thailand and Vietnam also honoured.

Nov 30, 2020

Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

Sep 24, 2020

Warc sees ecommerce adspend softening pandemic cuts

TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

Sep 17, 2020

India leads Warc's Asia strategy-prize shortlist

Twenty-two campaigns from nine markets on behalf of brands including SK-II, Samsung, Nike, Coca-Cola, Grab, Scoot and McDonald's land on the shortlist for the Warc Prize for Asian Strategy.

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.