APAC work from Australia, China, India and New Zealand accounted for six of the 10 total prizes in the 2020 Warc Awards for Effective Innovation. The Brand Agency's 'Hungry Puffs' campaign won a gold and a special award.
What can a famous book from 1865 tell us about our COVID-ravaged world today? A whole lot, according to a social anthropologist and semiotician.
I&S BBDO / BBDO J West Hiroshima, Ogilvy Mumbai, Grey Kuala Lumpur, Mindshare Mumbai and McCann Shanghai / MRM McCann Shanghai earn top-10 spots on the ranking of 2019's most effective campaigns.
Data-led work from the agency's Sydney, Shanghai and Mumbai offices powers Mindshare to the network title. A campaign by MediaCom Sydney also places in the top 10.
A single APAC campaign appears in the global top 10, while only Australia and Japan make the list of most awarded countries in the ranking formerly known as the Gunn Report.
Part of the change means agencies should be adapting their business model to help support in-housing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins