warc

May 13, 2025

Marketers using experiments doubled from 18% to 36% last year

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

Mar 28, 2025

Global adspend growth forecasts cut by nearly $20 billion due to market volatility

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Jan 22, 2025

Ogilvy appoints Emma Wilkie as executive director for global creative excellence

The new UK-based role reports to Liz Taylor, global chief creative officer.

Jan 21, 2025

Global ad spend set to reach US$1.08 trillion in 2025

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Nov 29, 2024

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Nov 19, 2024

X’s ad revenue continues to fall after Musk takeover: Warc

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins