warc
Four lessons from Warc on post-pandemic creativity
SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.
BBDO Japan wins Warc Media Awards grand prix
Win for Band-Aid brand leads APAC winners, with work from China, Indonesia, Malaysia, Philippines, New Zealand, Singapore, Thailand and Vietnam also honoured.
Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
Warc sees ecommerce adspend softening pandemic cuts
TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
India leads Warc's Asia strategy-prize shortlist
Twenty-two campaigns from nine markets on behalf of brands including SK-II, Samsung, Nike, Coca-Cola, Grab, Scoot and McDonald's land on the shortlist for the Warc Prize for Asian Strategy.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
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