warc
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APAC ad spend growth cools as global market tops $1 trillion: WARC
China's faltering economy and a strong US dollar create headwinds, while India emerges as the region's shining star.
Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries
Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
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Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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