SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.
Win for Band-Aid brand leads APAC winners, with work from China, Indonesia, Malaysia, Philippines, New Zealand, Singapore, Thailand and Vietnam also honoured.
The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
Twenty-two campaigns from nine markets on behalf of brands including SK-II, Samsung, Nike, Coca-Cola, Grab, Scoot and McDonald's land on the shortlist for the Warc Prize for Asian Strategy.
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
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