TOP OF THE CHARTS: Only 7% of marketers admit they're not using a mobile-first strategy, according to research by Warc and the Mobile Marketing Association.
It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.
New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.
Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.
AdColony and MMA to hold joint webinar exploring programmatic.
From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.
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