mma

Jan 14, 2020

Reebok's new spot with Conor McGregor is a brilliant casserole of WTFery

It's part of 'Sport the Unexpected' and is the first work from new agency of record Deutsch.

Oct 16, 2018

Starcom wins $80m Singapore government-wide media account

New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.

Sep 18, 2018

Photos: MMA Smarties Awards 2018, China edition

Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.

Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

Nov 17, 2017

Mobile Marketing Association unveils Smarties APAC winners 2017

Mindshare, Nike and Bayer AG all win big.