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If sex sells, why are many marketers shy of using it well?
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3 days ago

If sex sells, why are many marketers shy of using ...

It's 2018, but social conditioning means sex is still taboo. Brands won't touch the subject, which experts say could be a massively missed opportunity.

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McCann Health terminates global CCO following employee complaint
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Jul 13, 2018

McCann Health terminates global CCO following ...

Jeremy Perrott violated the agency's code of conduct. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy's firing of Tham Khai Meng.

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Countries' athletic talent has brand impact well beyond stadium
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Jul 9, 2018

Countries' athletic talent has brand impact well ...

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.

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Programmatic growth picks up as 'doomsday' GDPR passes without major incident
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Jul 6, 2018

Programmatic growth picks up as 'doomsday' GDPR ...

Unruly sees no slowdown in buying despite predictions of chaos, but publishers are still wrangling with consent platforms.

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Omnicom dominates Cannes as it takes home Holding Company of the Year
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Jun 24, 2018

Omnicom dominates Cannes as it takes home Holding ...

adam&eveDDB is named Agency of the Year, and BBDO wins Network of the Year for the seventh time.

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Sir Martin Sorrell set to reignite career with stock market return
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May 30, 2018

Sir Martin Sorrell set to reignite career with ...

The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.

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