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Johan Boserup returns to Omnicom Media Group as CEO of global investment
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8 hours ago

Johan Boserup returns to Omnicom Media Group as CEO ...

Boserup comes back to Omnicom to take Barry Cupples' role after six years as CEO of global trading at WPP's GroupM.

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What mass consolidation of data players means for adland
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Sep 18, 2018

What mass consolidation of data players means for ...

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

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'Not a good story for MDC': What CEO's exit means for company's future
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Sep 14, 2018

'Not a good story for MDC': What CEO's exit means ...

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

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Have a Matcha Green Tea Kit Kat in a zen garden
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Aug 20, 2018

Have a Matcha Green Tea Kit Kat in a zen garden

A 360-degree video for the product's Canada launch has racked up 7 million views and double the usual completion rate for the platform.

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Weber Shandwick unveils new client-driven agency model
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Aug 17, 2018

Weber Shandwick unveils new client-driven agency model

The X Practice is the PR firm’s centralized approach to fuse technology, data sciences, digital innovation and media R&D capabilities to meet clients' evolving needs.

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Blockchain to house programmatic media buying 'in 2019'
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Aug 16, 2018

Blockchain to house programmatic media buying 'in 2019'

IBM is spearheading the ad ecosystem's transition to blockchain to solve industry-wide transparency issues, but countless tech-heads are engaged in a space race to be the first -- with some saying that scalability will win.

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