In a bid to become the largest independent platform for in-app video advertising, InMobi has launched a programmatic exchange for the APAC region.
Reportedly capable of reaching 800 million mobile devices, the mobile-first programmatic platform offers advertisers and agencies the ability to scale across all markets, according to InMobi.
According to Abhay Singhal, president of the advertising cloud at InMobi, the launch supports the three pillars...
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