Babar Khan Javed
Jul 26, 2018

InMobi launches programmatic exchange around in-app advertising and video

With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.

Jayesh Easwaramony and Abhay Singhal.

In a bid to become the largest independent platform for in-app video advertising, InMobi has launched a programmatic exchange for the APAC region.

Reportedly capable of reaching 800 million mobile devices, the mobile-first programmatic platform offers advertisers and agencies the ability to scale across all markets, according to InMobi.

According to Abhay Singhal, president of the advertising cloud at InMobi, the launch supports the three pillars...

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