programmatic
Why tech-platform dominance will push APAC towards regional digital-investment models
The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.
Index Exchange overhauls its platform and rebrands for the privacy era
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
Is creativity coming of age in today's programmatic world?
With attention in short supply in digital, brands must rise above just offering standard advertising and embrace stop-you-in-your-tracks creativity, argues the operations director, APAC, Inskin Media.
Adtech startup that helped Nestlé, Nike and Unilever unite programmatic and purpose enters Japan
Adtech platform Good-Loop has partnered with two Hakuhodo Holdings subsidiaries as it seeks local market expertise for its solutions.
How AI is boosting advertising’s value
AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).
AnalogFolk takes on poor programmatic creative via adtech service With Robots
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
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