In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
The programmatic company is teaming up with Rubicon Project and Havas.
A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.
Amazon's purchase of two of Sizmek's businesses comes months after the programmatic buy-side platform filed for bankruptcy.
FreakOut’s Global COO, Adtech Business, on the future of programmatic video advertising
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
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