programmatic
Industry against the clock in shifting TV investment online
In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.
MediaMath aims to fix media supply-chain issues
The programmatic company is teaming up with Rubicon Project and Havas.
Legal complaint filed in connection with confrontation at GroupM offices
A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.
Amazon buys Sizmek's ad server and DCO
Amazon's purchase of two of Sizmek's businesses comes months after the programmatic buy-side platform filed for bankruptcy.
"Programmatic is about effectiveness, not efficiencies" - FreakOut's Narayan Murthy Ivaturi
FreakOut’s Global COO, Adtech Business, on the future of programmatic video advertising
The Trade Desk’s Jeff Green on how to crack China
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
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