programmatic
Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
Accenture Interactive launches programmatic unit in response to 'significant' client demand
The unit will focus on programmatic consulting and in-housing; media strategy, planning and activation; and ad tech implementation and support.
Connected TV is for marketers who value viewability: Dataxu
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
How to guarantee more bang for your premium buck
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.
Mediacorp, SPH launch premium marketplace, with Hari Shankar as CEO
Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.
Dentsu Aegis hires APAC programmatic head
The newly-created role falls in line with DAN’s strategic digital roadmap.
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