programmatic

Sep 19, 2022

How Acast is addressing demand for programmatic audio in Asia

Squires' appointment will further strengthen the company’s reach in new and emerging markets including Spain, Italy, The Netherlands and the Asia Pacific.

Aug 2, 2022

With cookies extinction delayed again, how should advertisers approach alternatives?

As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.

Jul 21, 2022

Media for equity: A potential win-win for D2C startups and media giants

The alternative investment model allows mature startups to trade equity in their company to media conglomerates in exchange for advertising space.

Jul 19, 2022

TotallyAwesome launches TotallyPlay for brands to reach under-18 gamers in APAC

175,000 kids come online for the first time and by the age of 13, each one will have 72 million data points associated with them

Jul 14, 2022

Tech Bites: Week of July 11, 2022

News from Razer, TheAsianParent, R3 and more. Plus, LG forms partnership with Shopee.

Jul 13, 2022

Disney and Amazon sign up for Unified ID 2.0

Developed by The Trade Desk, the open-source framework is aimed at creating interoperability and improving privacy for the two brands.