Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
The ad industry in Southeast Asia is coming together to address complicated and fast-changing challenges like ad fraud and brand safety
A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.
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