programmatic
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
Inside Burger King's performance-marketing strategy in Korea
The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.
Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse
To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.
Year in Review: The biggest media stories of 2023
GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.
Privacy Sandbox: Unlocking the potential of a more private internet
With Google set to turn off cookies for millions of people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins