programmatic

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Industry against the clock in shifting TV investment online
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1 day ago

Industry against the clock in shifting TV investment online

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

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MediaMath aims to fix media supply-chain issues
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Jun 21, 2019

MediaMath aims to fix media supply-chain issues

The programmatic company is teaming up with Rubicon Project and Havas.

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Legal complaint filed in connection with confrontation at GroupM offices
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Jun 14, 2019

Legal complaint filed in connection with confrontation at GroupM offices

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

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Amazon buys Sizmek's ad server and DCO
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Jun 3, 2019

Amazon buys Sizmek's ad server and DCO

Amazon's purchase of two of Sizmek's businesses comes months after the programmatic buy-side platform filed for bankruptcy.

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The Trade Desk’s Jeff Green on how to crack China
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May 16, 2019

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

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