programmatic

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Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
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3 days ago

Use of mobile-web header bidding rises 1,395% in APAC: PubMatic

TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.

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Accenture Interactive launches programmatic unit in response to 'significant' client demand
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3 days ago

Accenture Interactive launches programmatic unit in response to 'significant' client demand

The unit will focus on programmatic consulting and in-housing; media strategy, planning and activation; and ad tech implementation and support.

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Connected TV is for marketers who value viewability: Dataxu
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May 11, 2018

Connected TV is for marketers who value viewability: Dataxu

Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.

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How to guarantee more bang for your premium buck
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May 11, 2018

How to guarantee more bang for your premium buck

The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.

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Mediacorp, SPH launch premium marketplace, with Hari Shankar as CEO
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May 8, 2018

Mediacorp, SPH launch premium marketplace, with Hari Shankar as CEO

Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.

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Dentsu Aegis hires APAC programmatic head
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Apr 11, 2018

Dentsu Aegis hires APAC programmatic head

The newly-created role falls in line with DAN’s strategic digital roadmap.

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