programmatic
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How Acast is addressing demand for programmatic audio in Asia
Squires' appointment will further strengthen the company’s reach in new and emerging markets including Spain, Italy, The Netherlands and the Asia Pacific.
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With cookies extinction delayed again, how should advertisers approach alternatives?
As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.
Media for equity: A potential win-win for D2C startups and media giants
The alternative investment model allows mature startups to trade equity in their company to media conglomerates in exchange for advertising space.
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TotallyAwesome launches TotallyPlay for brands to reach under-18 gamers in APAC
175,000 kids come online for the first time and by the age of 13, each one will have 72 million data points associated with them
Tech Bites: Week of July 11, 2022
News from Razer, TheAsianParent, R3 and more. Plus, LG forms partnership with Shopee.
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Disney and Amazon sign up for Unified ID 2.0
Developed by The Trade Desk, the open-source framework is aimed at creating interoperability and improving privacy for the two brands.
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