Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
CEO says creative and media 'will and should' be brought back together.
As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?
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