programmatic

Jan 14, 2021

5 questions brand marketers should ask when considering in-housing programmatic

Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.

Dec 14, 2020

SCMP to shut the door on Open Marketplace in Asia from 1 Jan 2021

Publisher tweaks programmatic strategy, compelled by growing concerns over issues ranging from brand safety to data privacy and the imminent demise user IDs.

Dec 6, 2020

Disney+ Hotstar ties up with MediaMath for programmatic

Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.

Dec 4, 2020

Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4.

Dec 3, 2020

Campaign Crash Course: What is header bidding?

Whether you're hoping to build your knowledge of digital advertising or you already work in programmatic and you're too embarrassed to admit you don't know how it works—let's clear the air on what exactly header bidding is and how it differs from the traditional programmatic process.