The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
With attention in short supply in digital, brands must rise above just offering standard advertising and embrace stop-you-in-your-tracks creativity, argues the operations director, APAC, Inskin Media.
Adtech platform Good-Loop has partnered with two Hakuhodo Holdings subsidiaries as it seeks local market expertise for its solutions.
AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
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