programmatic

Nov 30, 2021

Why tech-platform dominance will push APAC towards regional digital-investment models

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

Nov 17, 2021

Index Exchange overhauls its platform and rebrands for the privacy era

The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.

Nov 15, 2021

Is creativity coming of age in today's programmatic world?

With attention in short supply in digital, brands must rise above just offering standard advertising and embrace stop-you-in-your-tracks creativity, argues the operations director, APAC, Inskin Media.

Nov 10, 2021

Adtech startup that helped Nestlé, Nike and Unilever unite programmatic and purpose enters Japan

Adtech platform Good-Loop has partnered with two Hakuhodo Holdings subsidiaries as it seeks local market expertise for its solutions.

Nov 9, 2021

How AI is boosting advertising’s value

AI is taking over...the repetitive and mundane tasks. That's why Quantcast's SEA sales director, for one, welcomes our new AI assistants (not overlords).

Sep 14, 2021

AnalogFolk takes on poor programmatic creative via adtech service With Robots

Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.