TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
The unit will focus on programmatic consulting and in-housing; media strategy, planning and activation; and ad tech implementation and support.
Connected TV provides an option beyond the internet giants for accessing the reach of traditional TV format but with greater accuracy, according to Dataxu's APAC GM.
The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.
Singapore Media Exchange (SMX) names former Havas, Paypal and Performics executive Hari Shankar as CEO.
The newly-created role falls in line with DAN’s strategic digital roadmap.
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