programmatic

Jul 30, 2020

EBay looks beyond cookies with new programmatic targeting system

Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.

Jul 20, 2020

A closer look at Omnicom and Spotify's $20m podcast advertising deal

Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.

Jun 15, 2020

Xaxis launches creative hub to 'push envelope' on new digital ad formats

CEO says creative and media 'will and should' be brought back together.

Jun 10, 2020

To prove its worth, programmatic needs to shift to engagement-based metrics

As marketers become thrifty during COVID-19, shifting programmatic to engagement-based metrics like video completion rate or cost per completed view (CPCV) will help demonstrate more tangible return on investment.

Jun 8, 2020

We should be outraged by programmatic's 'missing 15%' because tech can solve it

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?