programmatic

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Singapore-based Moving Walls acquires India's Quad42
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Aug 27, 2019

Singapore-based Moving Walls acquires India's Quad42

The OOH company said the move fast-tracks its efforts in programmable signage.

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Twitter launches six-second viewable video ad bids
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Aug 20, 2019

Twitter launches six-second viewable video ad bids

New ad format applies for videos that are 15 seconds or less.

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WPP puts money behind in-game advertising platform Anzu
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Aug 7, 2019

WPP puts money behind in-game advertising platform Anzu

The 3D ad-gaming startup has raised $6.5 million in Series A funding.

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Industry against the clock in shifting TV investment online
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Jun 26, 2019

Industry against the clock in shifting TV investment online

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

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MediaMath aims to fix media supply-chain issues
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Jun 21, 2019

MediaMath aims to fix media supply-chain issues

The programmatic company is teaming up with Rubicon Project and Havas.

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Legal complaint filed in connection with confrontation at GroupM offices
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Jun 14, 2019

Legal complaint filed in connection with confrontation at GroupM offices

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

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