Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.
From founding staff to leading one of the biggest growth markets for InMobi within eight years, Vasuta Agarwal's career is a steep upward trajectory.
Ramadan Rush is typically a $2.2 trillion opportunity in ASEAN. Will the pandemic change that? InMobi's Rishi Bedi gives marketers a few pointers during these uncertain times.
Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
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