Ramadan Rush is typically a $2.2 trillion opportunity in ASEAN. Will the pandemic change that? InMobi's Rishi Bedi gives marketers a few pointers during these uncertain times.
Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
Lack of understanding, trust and inventory perception may be holding them back.
Marketing tech firm says it's capable of extending new offerings worldwide.
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