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Six things you should know to power your advertising strategy on Twitter
As Twitter evolves as a company, the advertising business has been transforming with it — here’s how to make the most of your marketing strategy on the platform.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
How brands can tap into the power of video on Twitter
With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.
The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal
Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.
Driving consumer engagement with short-form content
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.
Broadcast still dominates video viewing in Hong Kong
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
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