video

May 17, 2022

Driving consumer engagement with short-form content

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.

Feb 21, 2022

Broadcast still dominates video viewing in Hong Kong

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Nov 17, 2021

Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar

TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.

Nov 11, 2021

Disney+ subscriber growth dips amid streaming slowdown

The streamer added only 2.1 million new subscribers from the previous quarter.

Aug 18, 2021

Bilibili's hold on the hearts of Gen Z in China

CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.

Aug 3, 2021

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising

Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.