The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal
Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.
Driving consumer engagement with short-form content
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.
Broadcast still dominates video viewing in Hong Kong
TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.
Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.
Disney+ subscriber growth dips amid streaming slowdown
The streamer added only 2.1 million new subscribers from the previous quarter.
Bilibili's hold on the hearts of Gen Z in China
CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.
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