video
How YouTube helped Decathlon drive personal ads at scale
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
Prescriptive video ad formats stifling brand strategy
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
Emotional analysis company Realeyes plans Japan expansion
The UK company has received funding from NTT Docomo, which is also a client.
Facebook prioritises original video
The ranking changes will improve discoverability of original content on Facebook.
Online video revenue in APAC set to double over 5 years
A Media Partners Asia report predicts US$52 billion in revenue in 2024.
“80% of brands still don’t get video”
Mike Pritchett, CEO of video production company Shootsta, says legacy systems and lack of understanding at the top are holding most brands back.
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