It has up to 625 million active users, but you're probably not one of them. So, what is it about TikTok that makes it so popular among youth, and does it present brands with a viable alternative to Facebook, Twitter, Instagram and Snapchat?
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
The Internet Advertising Bureau overhauled video advertising templates in June, 10 years after releasing VPAID. Here's how to navigate the transition with as little headache as possible.
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
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