BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
The UK company has received funding from NTT Docomo, which is also a client.
The ranking changes will improve discoverability of original content on Facebook.
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