video

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How YouTube helped Decathlon drive personal ads at scale
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8 hours ago

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

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Prescriptive video ad formats stifling brand strategy
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Jun 12, 2019

Prescriptive video ad formats stifling brand strategy

The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.

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Emotional analysis company Realeyes plans Japan expansion
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Jun 6, 2019

Emotional analysis company Realeyes plans Japan expansion

The UK company has received funding from NTT Docomo, which is also a client.

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Facebook prioritises original video
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May 7, 2019

Facebook prioritises original video

The ranking changes will improve discoverability of original content on Facebook.

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Online video revenue in APAC set to double over 5 years
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Apr 25, 2019

Online video revenue in APAC set to double over 5 years

A Media Partners Asia report predicts US$52 billion in revenue in 2024.

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“80% of brands still don’t get video”
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Apr 11, 2019

“80% of brands still don’t get video”

Mike Pritchett, CEO of video production company Shootsta, says legacy systems and lack of understanding at the top are holding most brands back.

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