video
BlueFocus Digital: transform creativity into business reality
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
How does Tencent continually connect with China’s ever-changing consumer?
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
How YouTube helped Decathlon drive personal ads at scale
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
Prescriptive video ad formats stifling brand strategy
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
Emotional analysis company Realeyes plans Japan expansion
The UK company has received funding from NTT Docomo, which is also a client.
Facebook prioritises original video
The ranking changes will improve discoverability of original content on Facebook.
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