CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
The UK company has received funding from NTT Docomo, which is also a client.
The ranking changes will improve discoverability of original content on Facebook.
A Media Partners Asia report predicts US$52 billion in revenue in 2024.
Mike Pritchett, CEO of video production company Shootsta, says legacy systems and lack of understanding at the top are holding most brands back.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins