video
Snap’s global AR creative lead on turning ads into invitations
With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.
No formula is the formula for Indonesia’s viral ad videos
While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.
Bilibili’s Youth Day video stirs plagiarism claims
Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.
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Six things you should know to power your advertising strategy on Twitter
As Twitter evolves as a company, the advertising business has been transforming with it — here’s how to make the most of your marketing strategy on the platform.
Google disputes claims of misleading video ad placement
In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.
How brands can tap into the power of video on Twitter
With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.
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