Analysis
Babar Khan Javed
Jun 20, 2018

AppsFlyer: Respond to GDPR by prioritizing customer lifetime value

A new report by the marketing analytics platform, in partnership with Facebook, found that fixating on growing customer lifetime value from existing users is far more profitable than acquiring new audiences.

In an app ecosystem dominated by the freemium model, apps must focus on post-install revenue optimization.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

2 Mars to switch $1.7 billion media account out of WPP

Cannes Lions 2025: APAC winners

3 Cannes Lions 2025 APAC winners: The region nets 118 awards

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Cannes Lions 2025: See all of the Grand Prix winning work this year

6 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

7 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

WPP never seized control of its destiny under Mark Read’s leadership

9 WPP never seized control of its destiny under Mark Read’s leadership

Did the strategic planner just kill the advertising agency?

10 Did the strategic planner just kill the advertising agency?

Related Articles

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
Jul 8, 2024
Shawn Lim

AppsFlyer's APAC chief on gearing up for the ...

How smarter mobile ads are beating big-budget campaigns: Report
Apr 30, 2025
Staff Reporters

How smarter mobile ads are beating big-budget ...

Twitter's APAC growth key to attracting ad revenue : AppsFlyer
May 29, 2017
Soon Chen Kang 江欣珍

Twitter's APAC growth key to attracting ad revenue ...

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Mar 23, 2022
Staff Reporters

25% of adspend may have shifted from iOS to ...

Just Published

'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
1 day ago
Nikita Mishra

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

John Wren on his vision for a bigger, better Omnicom
2 days ago
Atifa Silk

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Big ideas, not big algorithms, will win Cannes
2 days ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
2 days ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.