Analysis Advertising Media Technology
Shawn Lim
Jul 8, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Ronen Mense, president and managing director for APAC at AppsFlyer

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

5 Mars to switch $1.7 billion media account out of WPP

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Mindshare, EssenceMediacom China chiefs exit

10 Mindshare, EssenceMediacom China chiefs exit

Related Articles

‘A knife edge of what is legal’: Six years on from GDPR, marketers are still taking data privacy risks
May 27, 2024
Robin Langford

‘A knife edge of what is legal’: Six years on from ...

GDPR: It's all illegal
Feb 7, 2022
Bob Hoffman

GDPR: It's all illegal

How marketers can future-proof their brands in a privacy-first era
Apr 25, 2022
Ben Poole

How marketers can future-proof their brands in a ...

Why the adtech ecosystem continues to struggle with consumer data
Mar 14, 2025
Ravi Balakrishnan

Why the adtech ecosystem continues to struggle with ...

Just Published

Cannes Lions entries rise 'reflecting strong global participation'
9 hours ago
Will Green

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
9 hours ago
Campaign Staff

Campaign Cannes Global Podcast Episode 1: Lions and ...

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

Lindsey Evans: 'See uncertainty as opportunity'
9 hours ago
Lindsey Evans

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

Agency Report Card 2024: Ogilvy
The Information
2 days ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.