Bob Hoffman

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Branding and grandstanding
Marketing
Mar 31, 2020
Bob Hoffman

Branding and grandstanding

THE AD CONTRARIAN: Brand babblers seem to think that every business problem is a branding problem.

The Ad Contrarian: Looking for problems
Advertising
Mar 12, 2020
Bob Hoffman

The Ad Contrarian: Looking for problems

One of the biggest dangers successful brands face is falling into the hands of dumbass marketers. An analogy to the game of baseball helps explain why.

The Ad Contrarian: Sugar and technology
Advertising
Mar 2, 2020
Bob Hoffman

The Ad Contrarian: Sugar and technology

Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.

The Ad Contrarian: Storytelling or personalization (pick one)
Advertising
Feb 24, 2020
Bob Hoffman

The Ad Contrarian: Storytelling or personalization ...

The same people who babble on about 'personalization' also won't shut up about 'storytelling. They don't understand that storytelling and personalization are enemies.

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