by Bob Hoffman | Campaign Asia

Bob Hoffman

Mar 14, 2022

Billions of ads misdirected, and no one noticed

THE AD CONTRARIAN: Revelation about billions of misdirected ads—that no one noticed for nine months—exposes the elephant in the programmatic-advertising room. But which elephant is it?

Advertising

Feb 7, 2022

Bob Hoffman

GDPR: It's all illegal

THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.

Advertising

Jan 10, 2022

Bob Hoffman

The programmatic poop funnel

THE AD CONTRARIAN: I know 97% of my programmatic ad budget is wasted, I just don't know which 97%.

Advertising

Nov 8, 2021

Bob Hoffman

Question everything, including this

THE AD CONTRARIAN: Assumptions must always be challenged if we are to have confidence that we actually know anything, but an evidence-based approach is all too rare in marketing.

Advertising

Nov 1, 2021

Bob Hoffman

A perfect brief is one sentence long

THE AD CONTRARIAN: There is perhaps no bigger waste of time, energy, and resources in the client-agency relationship than what is laughingly called "the briefing process".

Advertising

Oct 18, 2021

Bob Hoffman

Enough with the brand babble about meaning and purpose

THE AD CONTRARIAN: People are mostly too busy, too lazy, or too indifferent to give two-fifths of a flying shit about "brand meaning”. And recent positive press for purpose-based advertising is woefully off-base.