THE AD CONTRARIAN: Brand babblers seem to think that every business problem is a branding problem.
One of the biggest dangers successful brands face is falling into the hands of dumbass marketers. An analogy to the game of baseball helps explain why.
Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.
The same people who babble on about 'personalization' also won't shut up about 'storytelling. They don't understand that storytelling and personalization are enemies.
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