by Bob Hoffman | Campaign Asia

Bob Hoffman

May 5, 2021

ANA's 'Rip van Winkle' moment

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.

The road to reality: A treatise about marketing delusions

Advertising

Mar 23, 2021

Bob Hoffman

The road to reality: A treatise about marketing ...

THE AD CONTRARIAN: We spend 100% of our marketing energy and dollars on the largely ineffectual exercise of trying to control consumer behaviour, and 0% of our resources trying to cope with the realities of consumer behaviour.

Creativity, bananas, and mouldy Whoppers

Advertising

Mar 16, 2021

Bob Hoffman

Creativity, bananas, and mouldy Whoppers

THE AD CONTRARIAN: Being creative in advertising is essential. But it's also undeniably a dangerous game, especially when the creativity veers too far from the realities of why people buy things.

Gen Z: The next generation of misguided twaddle

Advertising

Feb 2, 2021

Bob Hoffman

Gen Z: The next generation of misguided twaddle

THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.