Bob Hoffman

Feb 2, 2021

Gen Z: The next generation of misguided twaddle

THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.

Jan 15, 2021

How adtech helped to radicalise the US

The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog writes.

Jan 12, 2021

Top 27 Facebook outrages of 2020

THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.

Dec 7, 2020

Ad fraud: The other pandemic

THE AD CONTRARIAN: Despite predictions that we're turning the corner on ad fraud, the problem keeps getting worse, to the point where even experts who have studied fraud across industries for decades are stunned by the scale of waste.

Nov 23, 2020

Clueless and out of touch

THE AD CONTRARIAN: How can professional people who work in an industry that is largely constructed on media behaviour be so astoundingly misinformed?

Nov 16, 2020

Mondelēz and the self-delusion of brand purpose

The Ad Contrarian minces no words reacting to Mondelēz's new 'Humaning' approach to marketing: "In any sober industry the perpetrators of this nonsense would be taken out back by grown-ups and beaten to a pulp."