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Beyond measure: How metrics can power a winning TikTok strategy

1 Beyond measure: How metrics can power a winning TikTok strategy

M&M’s spokes candy controversy is a Super Bowl stunt

2 M&M’s spokes candy controversy is a Super Bowl stunt

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

3 Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

4 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

5 ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

Adtech leaders react to potential breakup of Google's ad business

6 Adtech leaders react to potential breakup of Google's ad business

The only 2023 marcomms trend report you actually need to read

7 The only 2023 marcomms trend report you actually need to read

Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

8 Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

Cultural blunders: Brands gone wrong

9 Cultural blunders: Brands gone wrong

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

10 Big tech bleeds, Southeast Asia ad tech hit, but not as hard

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