Partner Content
Staff Writer
Jan 29, 2018

Pond's reinvigorates mobile campaign for Ramadan

Beauty products brand leverages music talent to reach new audience.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Disney makes direct-to-consumer push as pandemic hammers legacy businesses

1 Disney makes direct-to-consumer push as pandemic hammers legacy businesses

Account managers could be ‘squeezed out’ of agencies, UK industry report warns

2 Account managers could be ‘squeezed out’ of agencies, UK industry report warns

Actor Morgan Freeman narrates Google-funded film about plastic waste in oceans

3 Actor Morgan Freeman narrates Google-funded film about plastic waste in oceans

Publicis parts ways with employee following combative tweets on coronavirus

4 Publicis parts ways with employee following combative tweets on coronavirus

Cold remedy prescribes a healthy dose of the 1980s

5 Cold remedy prescribes a healthy dose of the 1980s

Thailand's Top 100 Brands: Keeping pace with shifting consumer sentiment

6 Thailand's Top 100 Brands: Keeping pace with shifting consumer sentiment

Arcade founder Matt Cullen to be CCO at ADNA

7 Arcade founder Matt Cullen to be CCO at ADNA

Gojek marks unified brand launch with first multi-market regional campaign

8 Gojek marks unified brand launch with first multi-market regional campaign

Dairy Farm launches Hong Kong customer rewards offering 'Yuu'

9 Dairy Farm launches HK customer rewards offering 'Yuu'

ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India

10 ByteDance reportedly in talks with Reliance Jio to salvage TikTok in India

Related Articles

Just Published

Audit assesses social-media platforms' progress toward responsibility
Digital
17 minutes ago
Rahul Sachitanand

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

Punk wellness: Chinese healthcare marketing targets anxious youth
News
42 minutes ago
Carol Huang

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

Haier presents, the fridge you can split when you split up
Advertising
1 hour ago
Ad Nut

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.

How a HK online fashion retailer increased conversions by 121% and revenue by 127%
Advertising
2 hours ago
Staff Reporters

How a HK online fashion retailer increased ...

CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.